Treatment in Daegu city

1. Advertising program to attracting patients for treatment in Daegu city

2. Business Target 2016

• Attracting 41 patients per 2016 year
• The average receipt of all patients 100 000 USD

3. Strategy 2016

Send ads e-mails to clients
Developing web-site www.nuraimedical.kz
SMM program
SEO (Google, Yandex, Mail.ru)
On-line medical consultations with doctors
Attaching “Medical Daegu” leaflets at clinics and agencies
Launching medical tourism department
Participate 2016 KIHE (11th -13th of May)
Medical event and exhibition to clinics and travel agencies

4. Promotion for 2016 The strategic development of the medical tourism NurAi&Co and the Medical Daegu

Promotion for 2016
The strategic development of the medical tourism
NurAi&Co and the Medical Daegu
Advertising
Clinics of Kazakhstan
Attaching “Medical
Daegu” leaflets at
clinics
Nurai&Co offices
Forums
Launching medical
tourism department
Participate 2016 KIHE
(11th – 13th )
On-line medical consultations with doctors
Developing web-site
SEO (Google,
Yandex)
SMM program
Medical event and
exhibition to clinics
and travel agencies
Send ads e-mails to
clients

5. Participate 2016 KIHE (11th -13th of May)

Participate 2016 KIHE (11th 13th of May)
Installation of the exhibition
stand
To invite 1-2 doctors for free
consultation
Providing the leaflets with all
information about medical
treatment in Daegu
any diagnostic device for
attracting attention

6. Launching medical tourism department

Primary consultations
Connecting Patient-Doctor
Travel organizations
Cooperation with clinics

7. Internet advertising

Send ads e-mails to clients
(2000 addresses of Nurai&Co clients)
Developing web-site
www.nuraimedical.kz
(SEO, the first positions in google, yandex,
mailr.u)
SMM program

8. Attaching “Medical Daegu” leaflets at clinics

Cooperation with 20 clinics in
Kazakhstan
The whole information about
medical equipment, clinic facilities
and doctor’s CV
Primary price information

9. On-line medical consultations with doctors

Timetable of consultations
with Korean doctors by skype

10.

The number of patients increase by quarter for 2016
7 patients
14 patients
21 patients
II quarter
III quarter
IV quarter
With advertising company we will increase the number of patients every quarter

11. Promo

Check up your HEALTH
All tour only for 999$ includes flight ticket, accommodations, transfer,
translation services, diagnostic in Phatima Hospital Daegu city

12.

Budget for development of medical tourism 2016
“Nurai&Co”
“Medical Daegu”
Send ads e-mails to clients expenses:
400 USD per 8 month
Developing landing page
www.nuraimedical.kz
expenses: 1000 USD
Attaching “Medical Daegu” leaflets at
clinics and agencies
expenses: 500 USD for 10 000 copies
Medical event and exhibition to clinics
and travel agencies
expenses: 1500 USD
SMM Nurai&Co
expenses: 900 USD per month
Launching medical tourism department
expenses: 350 USD per month
Total: 14 300 USD
SMM Program
SEO (Google, Yandex, Mail.ru)
expenses: 1690USD per month
Participate 2016 KIHE
(11th – 13th of May)
Expenses: 1500USD
Total: 15 000 USD