Rațiu Democracy Center

1. Rațiu Democracy Center

Business plan for
The Free Time Factory

2. The Concept

The concept of Mercato
Metropolitano
is
to
create a place where
people
have
an
opportunity to try a
variety of meals from
different cuisines, as
well as talk with friends
in a cozy atmosphere.

3. MERCATO METROPOLITANO IN FREE TIME FACTORY

4. MERCATO METROPOLITANO IN FREE TIME FACTORY

5. STALLS

ROMANIAN STALL
HUNGARIAN STALL
PIZZA STALL
SAUSAGES STALL
CREPE STALL

6. STALLS

ENOTECA STALL
BEER STALL
COFFEE STALL
SNACKS STALL

7. Customer Touchpoint map

• Turda
• 10 km range
• 30 km range
Customer Touchpoint map
618,000 per year
Customers
Salt Mine
Locals
Tourists
The Free
Time
Factory
Cluj-Napoca
Students
IT
35% Local
65% Foreign

8. Project Lifecycle

0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Customers
Project Lifecycle
70000
60000
50000
40000
30000
20000
10000

9. Romanian stall

Romanian stall
1st year
2nd year
3rd year
100%
29%
Sales per year
Food costs
Gross profit
Wages
Wages fixed
269529
76816
192713
43,63%
117600
385701
109925
275776
30,49%
117600
452220
128883
323337
26,01%
117600
2,00%
Wages variable
5391
6036
6036
Gross contribution
69723
152140
199701
2,14%
Variables overheads
5776
5776
5776
11,23%
Fixed overheads
30264
30264
30264
6,26%
Electricity
16863
17500
18000
0,30%
Water
EBITDA
799
16020
807
97793
825
144836
1,40%
Depreciation
3780
3780
3780
4,54%
PBT
12240
94013
141056
0,98%
2,25% from empl
2646
2646
2646
1,00%
Salex Tax
Net Profit after taxes
2695
9545
3857
87510
4522
133888

10. Hungarian stall

2,00%
Hungarian stall
Sales per year
Food costs
Gross profit
Wages
Wages fixed
Wages variable
1st year
252435
60584
191851
46,59%
117600
5049
2nd year
364443
87466
276976
32,27%
117600
5010
3rd year
519753
124741
395012
22,63%
117600
5010
2,29%
11,99%
8,42%
0,32%
4,40%
1,50%
2,91%
1,05%
1,00%
Gross contribution
Variables overheads
Fixed overheads
Electricity
Water
EBITDA
Depreciation
PBT
2,25% from empl
Tax
69202
5776
30264
21243
799
11120
3780
7340
2646
2524
154366
5776
30264
21853
802
95671
3780
91891
2646
3644
272402
5776
30264
23445
816
212101
3780
208321
2646
5198
Net Profit after taxes
2170
85601
200478
100%
24%

11. CASH FLOW

Year 1
Cash Flow
Cash Inflows
January
1,8%
February
2,7%
March
3,6%
April
7,8%
May
9,3%
June
10,5%
July
16,5%
August September October November December
25,3%
9,3%
5,7%
4,5%
2,7%
Sales
Rent
Depreciation
Charging fees
Total Cash
Inflows
9395
467
23495
57733
14093
467
23495
57733
18791
467
23495
57733
40713
467
23495
57733
48543
467
23495
57733
54806
467
23495
57733
86124
467
23495
57733
132057
467
23495
57733
48543
467
23495
57733
29752
467
23495
57733
23488
467
23495
57733
14093
467
23495
57733
91091
95789
100486 122409 130238 136502 167820
213752
130238
111447
105184
95789
4332
2473
19400
4332
3710
19400
4332
4946
19400
4332
14427
19400
4332
22671
19400
4332
34762
19400
4332
12778
19400
4332
7832
19400
4332
6183
19400
4332
3710
19400
24800
2810
3458
133
24800
2810
3458
133
24800 24800 24800 24800
2810
2810
2810
2810
3458
3458
3458
3458
133
133
133
133
24800
2810
3458
133
24800
2810
3458
133
24800
2810
3458
133
24800
2810
3458
133
24800
2810
3458
133
24800
2810
3458
133
995
861
5
995
1321
5
995
485
5
995
298
5
995
235
5
995
141
5
Cash Outflows
Variables
overheads
Food and Drinks
M&A employees
Operating
personnel
Wages variable
Electricity
Water
Tax from
employees
Sales Tax
Rent Tax
Total Cash
Outflows
995
94
5
995
141
5
-58495
-59778
-61062 -67052 -69191 -70903
-79460
-92010
-69191
-64057
-62345
-59778
Free Cash Flow
32596
36010
39424
88360
121742
61047
47391
42838
Total
36010
687421
995
188
5
4332
10717
19400
995
407
5
55357
4332
12778
19400
995
485
5
61047
995
548
5
65599

12. Breakeven Point

50000
40000
30000
20000
10000
0
-10000
-20000
-30000
-40000
-50000
Romanian
Hungarian

13.

Breakeven Point (Cash per Month)
Breakeven Point (People per Day)
80
25000
21586
68
70
61
60
21236
20570
20000
53
50
40
22644
37
14124
15000
42
42
11140
35
31
29
30
10000
20
9731
9098
8594
5000
10
0
0
Breakeven Point (People per Day)
Achieving BEP time
Breakeven Point (Cash per Month)
Pizza
Snacks
Coffee
Crepe
Sausages
Enoteca
Beer
Hungarian
Romanian
0
1
2
3
4
Achieving BEP time
5
6
7
8
9

14. Initial Capital

Total Fixed
Capital
461 467
RON
Initial Capital
1 526 216 RON
£287 965,30
Total Floating
Capital
1 064 749 RON

15. Business performance indicators

Payback Period = 2,2 years
NPV = 162 616 RON
Profitability = 45%