We are ErgoEdge, and our flagship product

1.

Background
We are ErgoEdge, and our flagship product is height adjustable standing desks.
We’re want to create awareness on why standing desks are beneficial, and why
prolonged sitting is bad for your health.
A knowledge center sub website is currently being built. This site contains easily
digestible information on the research behind why standing desks are useful, and why
sitting is harmful. This site would be similar to this and this2.
The idea is that once people understand WHY they need a standing desk, they would
buy one.
The problem is that even with a fantastic site, we still need to drive traffic into it.
Where you come in
We want to create Facebook friendly ads to get users interested in visiting this
knowledgecenter site.
These ads are to communicate a simple message about why prolonged sitting is
harmful, so that viewers get interested enough to click on the website and find out
more.

2.

SPECS
- Duration: 60 secs long
- Aspect Ratio:
Two Outputs
1) Content for square primarily for Square format,
2) Second version in 16:9 by stretching background.
- Requires SRT file
- Voiceover required
Key Idea To Convey
We did not evolve to sit for 12 hours a day

3.

Inspiration /
Research

4.

Animation Style Reference
Love the style from Kurzgesagt – In a Nutshell on youtube
https://www.youtube.com/watch?v=1fQkVqno-uI

5.

Timeline so viewers gets a sense of scale
Where we spend MOST of the timeline moving, then suddenly a
small portion sitting

6.

Convey the sense that our evolution built us to
move, then we abruptly started sitting