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The ‘art and design’ portfolio

1.

the ‘art and design’ portfolio
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

2.

David McGravie, Faculty for the Creative & Cultural Industries
University of Hertfordshire
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

3.

the ‘art and design’ portfolio…explained
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

4.

the ‘art and design’ portfolio…explained
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

5.

the ‘art and design’ portfolio…don’t be frightened!!
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

6.

the portfolio
the interview
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

what do we look for in a portfolio?
First of all, what do we mean by a
portfolio of artwork?
portfolio
overview
We are looking for examples of your own
creative work, completed within the last
three years.
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

8.

what do we look for in a portfolio?
Why is a portfolio necessary?
portfolio
overview
The reason we ask for a portfolio is to
give us some indication of your ability,
and to allow us to assess creative
potential.
Although exam results are important, experienced staff
can judge these things much more accurately from
examples of creative work.
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

9.

what do we look for in a portfolio?
The portfolio should engage..
portfolio
overview
The portfolio should engage as soon as it
is opened, it should capture attention
and promote what you are capable of in
the future
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

10.

what do we look for in a portfolio?
The start point?
portfolio
“…not the night
before the interview”
overview
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

11.

what do we look for in a portfolio?
Some general guidelines…
portfolio
overview
• prepare
• plan
• organise
• select
• explain
• test
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

12.

what do we look for in a portfolio?
Some general guidelines…
portfolio
overview
• prepare
• plan
• organise
• select
• explain
• test
• can you carry it?
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

13.

what do we look for in a portfolio?
Preparation & Planning
portfolio
preparation
Prepare well in advance – take advice from tutor
and also from institution you wish to apply to
Plan it - consider the structure of the portfolio
with respect to your work: ring bound, loose
leaf, project, etc…
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

14.

what do we look for in a portfolio?
Organise…be selective!
portfolio
preparation
“….show the range of what you can do,
concentrating on recent work”.
Include visual and other background research,
sketches, models and prototypes – not just the
finished work.
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

15.

what do we look for in a portfolio?
Context…what interests you?
portfolio
preparation
Does the portfolio show the context of your work
& your approach..?
What are your influences..?
What inspires you..?
What exhibitions have you been to..?
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

16.

what do we look for in a portfolio?
Explain…does it make sense?
portfolio
preparation
Is it clear what the project is..?
Is there a description or project brief..?
Is the overall context clear..?
Was it a joint project..?
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

17.

what do we look for in a portfolio?
Test it…does it make sense?
portfolio
preparation
Ask advice from a tutor, get a second opinion!
Are there any gaps..?
Assumptions..?
Ambiguities..?
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

18.

what do we look for in a portfolio?
What should a portfolio contain?
portfolio
summary
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

19.

what do we look for in a portfolio?
What should a portfolio contain?
portfolio
summary
Portfolios are as varied as the students
they represent; however, usually a
portfolio would contain examples of
drawing, in a variety of media.
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

20.

what do we look for in a portfolio?
What should a portfolio contain?
portfolio
summary
Photographs of 3 dimensional pieces such
as jewellery, sculpture, furniture products or
interior design can be included, and we
would like to see sketchbooks too.
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

21.

what do we look for in a portfolio?
What should a portfolio contain?
portfolio
It is not always necessary to include any
work relating specifically to a more
specialised subject area.
summary
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

22.

what do we look for in a portfolio?
What should a portfolio contain?
portfolio
summary
It is not always necessary to include any
work relating specifically to a more
specialised subject area.
For example, in Textiles and Fashion, we
are much more interested in good drawing
ability and creative potential, than in any
fashion or textile design skills or experience.
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

23.

what do we look for in a portfolio?
portfolio
summary
Your portfolio should be clearly laid out
and easy to look through, with each piece
of work labelled with project title or brief.
Generally you should choose what are, in
your opinion, between 15 and 25 (approx)
of your strongest pieces of work that
reflect the area you are applying for
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

24.

what do we look for in a portfolio?
Drawing - For many courses this is a key
element of the portfolio.
portfolio
summary
Include examples of different types (life
drawing, still life, fashion illustrations,
imaginative, etc), showing the use of
different media where possible.
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

25.

what do we look for in a portfolio?
portfolio
summary
Projects - Include examples of different
projects you have undertaken, illustrating
your breadth of experience.
Show the development work and how you
think and work through a project from
research to final presentation.
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

26.

what do we look for in a portfolio?
portfolio
Sketch books - Include several recent
sketch books or work books that show
what has influenced you, your research,
sketch ideas, preparatory work, written
notes, analysis of your work, etc.
summary
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

27.

what do we look for in a portfolio?
portfolio
summary
Sketch books - Include several recent
sketch books or work books that show
what has influenced you, your research,
sketch ideas, preparatory work, written
notes, analysis of your work, etc.
Tutors consider sketch books to be
important to a portfolio as they illustrate
how you approach your work, how you
think and how your creativity develops
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

28.

what do we look for in a portfolio?
portfolio
summary
Digital work - Include any computer
aided design or artwork you have
produced, as well as photography, video or
animations where appropriate.
[N.B.Stills or printout are helpful and can be a good
back-up]
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]

29.

what do we look for in a portfolio?
Written work - It can be helpful to
include a piece of recent written work.
portfolio
summary
For example an illustrated art essay, as
writing is an essential communication
tool for artists and designers..
For advice contact: david mcgravie, tel +44 (0)1707 285390 or email [email protected]