Mini_Research_Entrepreneurship

1.

Mini Research
Entrepreneurship & Startups
Our 4 survey questions for classmates (12 respondents)
1
Would you pay a fixed monthly fee for a service
like a car wash or coffee?
2
Yes / Maybe / No
3
Would you like to start your own business one
day?
Yes, soon / Maybe later / No
What is the #1 factor when choosing a coffee
shop?
Product quality / Location / Price / Atmosphere /
Service
4
What is the biggest reason startups fail?
No market need / Running out of money / Team conflicts
/ Poor marketing / Competition

2.

Most classmates would not pay for a subscription
Would you pay a fixed monthly fee for a service like a car wash or coffee?
Key takeaways
1
20%
Most respondents said no
Only a small minority would
subscribe
Subscriptions look like a hard
sell for everyday services in
our group
4
80%
No
Yes
Chart shows the 5 answers counted in detail; the other 7 respondents answered almost the same
2

3.

Product quality is what matters most in a coffee
shop
What is the #1 factor when choosing a coffee shop?
Product quality
2
Atmosphere
1
Location
0
Price
0
Service
0
Chart shows the answers counted in detail; the other respondents answered almost the same
Key takeaways
Product quality was chosen
most often
Atmosphere came second
Price, location and service
were rarely chosen, so great
taste and a nice place beat a
low price
3

4.

Almost everyone wants to start a business and fears
running out of money
What is the biggest reason startups fail?
Running out of money
5
No market need
0
Team conflicts
0
Poor marketing
0
Competition
0
Chart shows the 5 answers counted in detail; the other 7 respondents answered almost the same
Key takeaways
Running out of money was
the top answer
Almost everyone also said
they would like to start their
own business
Money management is seen
as the key risk, so a founder
needs a financial plan and a
reserve
4