LEGO_CSR_Presentation

1.

LEGO Group
Corporate Social
Responsibility
How the company connects business success with
sustainability, education and inclusion
English presentation
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2.

Why LEGO is a good CSR example
CSR is not separate from the product — it is built into how LEGO creates value.
Global toy brand
known for long-lasting building bricks
Main CSR areas
environment, education, safety, inclusion
Key challenge
plastic products must become more sustainable
environment
children
quality
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3.

Environmental sustainability
LEGO’s biggest CSR issue is how to reduce the impact of plastic and packaging.
•testing renewable and recycled materials
•moving from plastic bags to paper-based
packaging
•investing in lower-carbon production and
clean energy
CSR success here means changing the
production system, not only creating a
“green” message.
materials
packaging
energy
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4.

Sustainable materials: difficult
but important
The company still depends on high-quality plastic, so the transition is a long-term process.
100%
50%+
37%
goal: renewable or recycled
materials by 2032
target for certified renewable
resin by 2026
greenhouse gas reduction target
by 2032
The main idea: LEGO did not make CSR “easy.” It invests in innovation even when
sustainable materials are more expensive or technically difficult.
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5.

Responsible production
CSR also appears in factories, supply chains and everyday business operations.
• safer and more efficient production
• clean-energy factory projects
• ethical standards for suppliers and
partners
Factory-level CSR makes sustainability practical:
energy use, packaging, working conditions and
supplier expectations become measurable.
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6.

Children & education
LEGO connects CSR with its core idea: children learn
through play.
Creativity
children build ideas with their
hands
Problemsolving
they test, fail and improve
Teamwork
building together develops
communication
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7.

Product safety and trust
Because children are the main users, safety is central to LEGO’s responsibility.
•strict product-quality standards
•durable bricks that can be reused for years
•trust from parents, schools and communities
For LEGO, quality is part of CSR: safer, longer-lasting
toys reduce waste and protect children.
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8.

Diversity & inclusion
CSR is also about representation: children should see
different people and stories in play.
more diverse characters and families
representation of disabilities and different experiences
inclusive workplace culture
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9.

Why CSR supports business
success
The strongest CSR strategies improve both reputation and long-term competitiveness.
Reputation
Innovation
customers trust the brand more
new materials and processes create future advantage
Loyalty
Risk reduction
parents and schools prefer responsible brands
better standards reduce criticism and legal risks
Result: CSR is not only “being nice”; it becomes a strategic asset for the company.
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10.

Main challenge
LEGO’s biggest contradiction is simple: a company famous for plastic wants to become
more sustainable.
High-quality plastic
Sustainable materials
The company must keep bricks durable, safe and
compatible — while reducing environmental impact.
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11.

Conclusion
LEGO shows how CSR can be connected to the real business model.
Key message
•CSR success: sustainability + education + safety + inclusion
•strong reputation comes from concrete long-term actions
•the main challenge is replacing fossil-based plastic without
losing quality
Responsible
companies need to
change what they
produce, how they
produce it and what
values they promote.
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12.

Questions for the audience
1
Can LEGO be environmentally responsible while most bricks are still plastic?
2
Should companies spend more on sustainable materials if products become more
expensive?
3
How can we know whether CSR creates real change, not only a positive public image?
Sources: LEGO Group public sustainability pages; Reuters/AP/Guardian coverage on materials, emissions and inclusion.
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