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Артур Конан Дойл: создатель Шерлока Холмса

Биография Конан Дойла
День рождения: 22 мая 1859 года.
Начал получать среднее образование в Ходдере, а потом
католической школе.
Поступил на медицинский факультет в
Эдинбурге и уже тогда начал
заниматься писательством.

3.

Цикл произведений о Шерлоке Холмсе это классика детективного жанра
Повести:
• «Этюд в багровых тонах» (1887) — первое
произведение о Холмсе. В нём доктор Ватсон только
знакомится с будущим компаньоном и переезжает на
Бейкер-стрит
• «Знак четырёх» (1890) — действие частично
переносится в Индию, где Холмс расследует историю о
пропавших сокровищах
• «Собака Баскервилей» (1901–1902) — повесть о
семейных тайнах и мистической собаке.
• «Долина ужаса» (1914–1915) — последнее крупное
произведение цикла.
Сборники
рассказов
• «Приключения Шерлока Холмса» (1891–1892) — первый
сборник, куда вошли такие известные истории, как «Скандал в
Богемии» (впервые появляется Ирэн Адлер), «Союз рыжих»,
«Пёстрая лента»
• «Записки о Шерлоке Холмсе» (1892–1893), также известные
как «Воспоминания Шерлока Холмса» — в этом сборнике Холмс
сталкивается с профессором Мориарти, а в рассказе «Последнее
дело Холмса» происходит его схватка с антагонистом у
Рейхенбахского водопада.
• «Возвращение Шерлока Холмса» (1903–1904) — Холмс
возвращается после инсценировки смерти и берётся за новые дела.
• «Его прощальный поклон» (1893, 1908–1913, 1917) —
сборник, включающий такие рассказы, как «В Сиреневой
Сторожке» и «Картонная коробка».
• «Архив Шерлока Холмса» (1921–1927) — последний сборник,
куда вошли истории вроде «Камень Мазарини» и «Человек на
четвереньках».

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8.

WHAT SETS US APART?
SATURN
MARS
Saturn is composed mostly of
hydrogen and helium
Despite being red, Mars is
actually a very cold place
JUPITER
Jupiter is a gas giant and the
biggest planet in the Solar System

9.

AWESOME
WORDS

10.

11.

CORE VALUES
VENUS
MERCURY
MARS
Venus has extremely high
temperatures
It’s the smallest planet in
the Solar System
Mars is actually a very
cold place
JUPITER
NEPTUNE
SATURN
Jupiter is the biggest
planet of them all
Neptune is the farthest
planet from the Sun
Saturn is a gas giant with
several rings

12.

MARKET SHARE
30%
35%
MERCURY
It’s the closest
planet to the Sun
VENUS
Venus has a
beautiful name
NEPTUNE
MARS
Neptune is far
away from us
Mars is actually a
very cold place
Follow the link in the graph to modify its data and then paste the new one here.
For more info, click here
23%
12%

13.

SERVICE PRICING
BASIC
PRO
PREMIUM
$50
$70
$90
Despite being red,
Mars is actually a very
cold place
Saturn is composed
mostly of hydrogen
and helium
Jupiter is a gas giant
and the biggest planet
in the Solar System

14.

CORE CUSTOMER AUDIENCE
GENDER
AGE
26-35
36-45
Male
25%
Female
50%
Other
25%
46-55
INTERESTS
3/5
2/5
4/5

15.

“This is a quote, words full of wisdom
that someone important said and can
make the reader get inspired.”
—SOMEONE FAMOUS

16.

COMPETITOR ANALYSIS
STRENGTHS
You can list your competitor’s
strengths here
You can list your competitor’s
strengths here
You can list your competitor’s
strengths here
You can list your competitor’s
strengths here
WEAKNESSES
You can list your competitor’s
weaknesses here
You can list your competitor’s
weaknesses here
You can list your competitor’s
weaknesses here
You can list your competitor’s
weaknesses here

17.

MARKET SEGMENTATION
VENUS
MERCURY
Venus has a
beautiful name
It’s the closest
planet to the Sun
MARS
NEPTUNE
Mars is actually a
very cold place
Neptune is very far
away from us
34%
22%
11%
33%
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its data and then paste the new one
here. For more info, click here

18.

24,050
Big numbers catch your audience’s attention

19.

THE STRATEGY
STEP 1
STEP 2
Jupiter is a gas giant and the
biggest planet
Saturn is a gas giant and has
several rings
STEP 3
STEP 4
Neptune is the farthest planet
from the Sun
The Sun is the star at the
center of the Solar System

20.

MULTIMEDIA
MOCKUP
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21.

PRODUCT DESCRIPTION
VENUS
Venus has extremely
high temperatures
MARS
Mars is actually a very
cold place
MERCURY
It’s the smallest planet
in the Solar System
NEPTUNE
Neptune is the farthest
planet from the Sun

22.

INTERNATIONAL PROMOTION
MULTIMEDIA
Mercury is the closest
planet to the Sun
PRESS
Venus has extremely
high temperatures
MOBILE APP
Earth is the third planet
from the Sun

23.

DISTRIBUTION CHANNELS
MANUFACTURER
WHOLESALER
CONSUMER
RETAILERS
RETAILERS
CONSUMER
CONSUMER

24.

ADVERTISING CAMPAIGN 1
CHANNEL
Multimedia
GOALS
List your goals here
List your goals here
List your goals here
List your goals here
List your goals here
BUDGET
25,000,000
DESCRIPTION
Saturn is a gas giant and
has several rings. It's
composed mostly of
hydrogen and helium. It
was named after a god

25.

ADVERTISING CAMPAIGN 2
CHANNEL
Instagram
GOALS
List your goals here
List your goals here
List your goals here
List your goals here
List your goals here
BUDGET
125,000
DESCRIPTION
Mercury is the closest
planet to the Sun and the
smallest one in the Solar
System—it’s only a bit
larger than the Moon

26.

PR OUTREACH
Media channels
Goals
Instagram
Goal 1
Twitter
YouTube
Goal 2
Goal 3
Goal 4
Key messages
Mercury is the closest planet to the Sun and the
smallest one in the Solar System. This planet's
name has nothing to do with the liquid metal,
Mercury, nor its greek origin

27.

BUDGET ALLOCATION
JUPITER
MERCURY
VENUS
MARS
$2,000
$3,100
$400
$1,300
$3,400
$600
$200
$100
$1,700
$800
$2,500
$700
$4,000
$1,600
$800
$500

28.

A PICTURE
REINFORCES
THE CONCEPT
Images reveal large amounts of
data, so remember: use an image
instead of a long text. Your
audience will appreciate it

29.

PREDICTED REACH
20,000
New followers
10,000,000
Mentions & Interactions
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For more info, click here

30.

TIMELINE
Despite being red,
Mars is actually a very
cold place
Jupiter is a gas giant
and the biggest planet
in the Solar System
PHASE 2
PHASE 4
PHASE 1
PHASE 3
Venus is the
second planet
from the Sun
Mercury is the
closest planet to
the Sun

31.

OUR TEAM
HARRY JAMES
JENNA DOE
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32.

THANKS
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JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
PHASE 1
Task 1
Task 2
PHASE 2
Task 1
Task 2
JANUARY
PHASE 1
Task 1
Task 2
FEBRUARY
MARCH
APRIL

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