ИИ ПРЕЗЕНТАЦИЯ АНГЛИЙСКИЙ

1. The Use of Artificial Intelligence in Advertising.

The Use of Artificial Intelligence in Ad
vertising.
NEW OPPORTUNITIES AND CHALLENGES

2. What Do We Mean by AI in Advertising?

What Do We Mean by AI in Advertising?
-AI in advertising
-Core technologies
-Goal

3. Key Areas of AI Application

Key Areas of AI Application
Audience targeting and segmentation
Ad personalization
Real-time bidding (RTB) optimization

4. Continued: Key Applications

Continued: Key Applications
Creative generation and optimization
Performance prediction
Chatbots and virtual assistants

5. Benefits of Using AI

Benefits of Using AI
Higher ROI
Time savings
Scalability
Deep analytics
Improved user experience

6. Balancing Opportunities and Risks

Balancing Opportunities and Risks
+
-
High targeting precision
High implementation and tr
aining costs
Personalization at scale
Risk of «over-personalizatio
n» and privacy invasion
Speed and automation
Dependence on data qualit
y («garbage in, garbage out
»)
New creative opportunities
Potential algorithmic errors
(incorrect associations)
Trend forecasting
Job displacement in routine
advertising roles

7. AI in Action: Case Studies

AI in Action: Case Studies
Coca-Cola: leverages generati
ve AI to create ads and social
media content.

8. AI in Action: Case Studies

AI in Action: Case Studies
Netflix: uses AI to personalize show
posters —
it selects the image most likely to in
terest a specific viewer.

9. AI in Action: Case Studies

AI in Action: Case Studies
Amazon: its recommendation system based on AI dri
ves up to 35 % of the company’s revenue.

10. Summary and Future Outlook

Summary and Future Outlook
AI is dramatically transforming the advertisi
ng industry, making it smarter and more pe
rsonalized.
Key benefits include increased efficiency,
automation, and new creative tools.
Major challenges are data ethics, algorith
m transparency, and the need for human o
versight.
Future trends: deeper AI integration, gener
ative content development, omnichannel a
dvertising strategies.

11. Thank you for your time and attention!

Thank you for your time and attention!