CHANEL

1.

CHANEL
Chanel is a luxury fashion company founded in France by Coco Chanel
in 1910. The brand is internationally recognized for elegance,
exclusivity, and premium fashion products.

2.

Introduction
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3.

Founded by Gabrielle "Coco" Chanel in 1910, the House of Chanel
revolutionized fashion by replacing restrictive corsets with
comfortable, elegant sportswear and jersey designs. Iconic for the Little
Black Dress, Chanel No. 5, and the 2.55 handbag, the brand has
remained a luxury leader for over a century, defining modern
femininity through simple, tailored elegance.
• Ancient civilizations used garments to symbolize status.
• Renaissance introduced luxury fabrics and detailed tailoring.
• The 20th century brought mass production and ready-to-wear.
• Today, fashion blends global influences, digital trends, and
sustainability
Page 02
History of
Fashion
Fashion has evolved across
centuries:

4.

Fashion
Capitals
Paris
Milan
New York
London
Paris: The undisputed heart of high
fashion and luxury, famous for
haute couture. It is the home of
iconic heritage brands like Chanel,
Dior, and Louis Vuitton.
Milan: The center of Italian luxury,
craftsmanship, and tailoring,
particularly renowned for its leather
goods and high-end menswear. [1,
2, 3, 4]
New York: Known for commercial,
ready-to-wear fashion, sportswear,
and minimalism. It gained
prominence during WWII and is
considered a hub for modern, fastpaced style.
London: Known for its avant-garde,
rebellious, and innovative style,
fostering young, daring designers. It
blends historic, aristocratic trends
with street-style edge.

5.

Products and Services
Chanel produces luxury clothing, handbags, perfumes, cosmetics,
jewelry, and accessories. One of its most famous products is Chanel
No. 5 perfume.
• Silhouette – The overall shape of an outfit.
• Fabric – Texture, quality, and drape.
• Color – Defines mood and seasonality.
• Details – Embroidery, accessories, and finishes.

6.

Workplace Environment
Chanel maintains a professional and creative
workplace environment. Employees are expected to
provide high-quality customer service and maintain
luxury brand standards. Creativity and
professionalism are highly valued.

7.

Organizational Behaviour
Organizational Behaviour at Chanel focuses on
teamwork, communication, customer service, and
workplace professionalism. The company
emphasizes employee collaboration and
maintaining strong organizational culture.

8.

CONCLUSION
In conclusion, Chanel continues to be one
of the world’s most prestigious luxury
fashion brands because of its strong
brand identity, creativity, and customer
experience. The company’s workplace
culture emphasizes professionalism,
teamwork, and high service standards.
Organizational Behaviour plays an
important role in maintaining employee
performance, communication, and
organizational success.