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1.

Comparative Beauty
Standards: South Korea vs.
Brazil
Exploring contrasting beauty ideals, cultural values, and extreme practices in two vibrant societies.

2.

Cultural Foundations of Beauty
South Korea emphasizes flawless facial features and
surgical precision, while Brazil celebrates body curves and
diversity. Both cultures impose intense standards, shaping
unique expressions of physical attractiveness.
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3.

The Pursuit of the Perfect Face in South Korea
Pale Skin as a Social Symbol
Sculpting the Jawline
Common Cosmetic Procedures
In South Korea, pale complexion is prized as
a mark of purity and status. Skin whitening
products are widely used to achieve this
coveted look, associating brightness with
success.
A V-shaped jawline is essential for the ideal
South Korean face. Many undergo jaw
reduction surgery to attain this harmonious
contour that signals youth and femininity.
Double eyelid surgery is extensively
performed to enlarge eyes and enhance
expressiveness. This procedure has become
normalized and sought-after across age
groups.
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4.

Brazilian Beauty: Celebrating Curves and Vitality
Curvaceous Silhouettes and the Gluteal
Emphasis
Tanned Skin as a Health Indicator
Athleticism and Aesthetic Appeal
Brazilian beauty standards highly prize
curvaceous bodies, especially well-defined
glutes. The 'Brazilian Butt Lift' is a popular
cosmetic surgery to heighten these features.
Sun-kissed, bronzed skin communicates vitality
and an active lifestyle. Tanning is culturally
embraced as a desirable trait linked to
attractiveness.
An athletic physique symbolizes health and
attractiveness. Regular gym routines and
fitness culture strongly influence body ideals
across genders.
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5.

Top Cosmetic Surgeries: South Korea vs. Brazil
Comparing the preferred surgical enhancements highlights
distinct cultural focus areas in beauty standards.
Each country prioritizes surgical enhancements targeting
their most valued physical features, reflecting cultural
beauty ideals.
ISAPS Global Survey 2022
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6.

Unique Beauty Trends in South Korea
Jaw-reducing mouthpieces reshape the lower face for the ideal slim jawline, demonstrating commitment to
facial symmetry.
Salons offer 'smile lipt-lifts' to create a permanent upward tilt of the lips, enhancing perceived friendliness
and youthfulness.
The 'glass skin' craze demands elaborate, multi-step skincare routines aimed at achieving a luminous,
translucent complexion.
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7.

Distinctive Beauty Practices in Brazil
Intense sunbathing rituals produce distinctive tan lines prized as beauty marks and signs of a
lively outdoor lifestyle.
Some remove body hair by carefully burning it with candles—a traditional method reflecting
diverse grooming preferences.
Buttock tattoos serve as unique decorative beauty marks, merging body art with cultural
aesthetics.
Extreme gym workouts and injectable fillers are popular to rapidly sculpt and enhance curvy
body shapes.
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8.

Cosmetic Surgery Trends in South Korea and Brazil
Facial surgeries dominate South Korea’s procedures,
while Brazil emphasizes body contouring
enhancements.
Surgical preferences align with each culture's beauty
focus, with procedure rates steadily increasing in both
countries.
ISAPS Data Report, 2023
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9.

Social Pressures and Cultural Norms
In South Korea, beauty credentials are
sometimes included in job applications,
and televised competitions normalize
surgical enhancements.
Brazil’s vibrant beauty pageants drive
widespread acceptance of body
alterations as symbols of success and
desirability.
Both societies face health risks linked to
extreme cosmetic procedures fueled by
intense societal expectations.
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10.

Beauty Ideals as Cultural Mirrors
South Korea and Brazil exemplify how beauty standards
intertwine with cultural identity, influencing social behavior
and personal ideology through distinct, sometimes extreme
manifestations.