Digital Marketing

1.

DIGITAL MARKETING
GLOBAL BRANDS
IN KAZAKHSTAN
PREPARED BY ULYBAYEVA ASSEM

2.

KFC
Coca Cola
Burger King
Starbucks
Pepsi

3.

Emotional content
"Catches" with emotions of joy of meetings and
family comfort
Demonstration of life moments
(having fun/eating with family/friends)
makes the moment special
Food
Festive and winter themes
Association with warmth and expectation of the
holiday
A family, warm and sincere feeling
Comfort and nostalgia - strengthens
attachment to the brand
the
Products as a unifying element
Food is presented not only as a product, but as
part of a "good time"
Live videos featuring people demonstrating
everyday life
Different ages and lifestyles, it makes a wider
audience
Music and storytelling
Like in a movie: energetic music, plot
development and climax (laughter, food, hugs)