Extended_Economic_Marketing_Analysis

1.

Advanced Economic and
Marketing Analysis Methods
SWOT • PEST • BCG • Porter’s Five
Forces • GAP Analysis

2.

SWOT Analysis
SWOT analysis identifies internal Strengths and Weaknesses, and external Opportunities and

3.

PEST Analysis
PEST analysis evaluates Political, Economic, Social, and Technological macro-environmental fo

4.

BCG Matrix
BCG matrix categorizes products into Stars, Cash Cows, Question Marks, and Dogs based on m

5.

Porter’s Five Forces
Porter’s Five Forces analyzes industry competitiveness through: Threat of Entry, Bargaining Po

6.

GAP Analysis
GAP analysis compares an organization's current performance with desired future performan