werr

1.

L
a:
f
l
amme
s
t
or
eov
e
r
v
i
e
w(
f
orJ
OOR/
NuOr
de
rpa
r
t
ne
r
s
)

2.

L
a
:
a
mmei
samul
t
i
br
a
ndc
onc
e
pts
t
or
eo e
r
i
ngc
l
ot
hi
ng,
f
oot
we
a
ra
nda
c
c
e
s
s
or
i
e
s
f
r
oml
e
a
di
nggl
oba
l
br
a
nds
.
Si
nc
e2
01
7we
’
v
ec
ur
a
t
e
dt
hes
e
a
s
on
’
smos
tr
e
l
e
v
a
n
t
s
t
r
e
e
t
we
a
rdr
opsa
ndc
ombi
ne
dt
he
mwi
t
ht
i
me
l
e
s
se
s
s
e
n
t
i
a
l
sf
r
omhe
r
i
t
a
gel
a
be
l
s
—s
oc
us
t
ome
r
sc
a
nbui
l
dac
ompl
e
t
ewa
r
dr
obei
nonepl
a
c
e
.
Wes
e
l
e
c
te
v
e
r
ypi
e
c
ef
ori
t
squa
l
i
t
y
,
de
s
i
gna
ndc
ul
t
ur
a
l
r
e
l
e
v
a
nc
e
,
br
i
ngi
ngi
c
onsa
nd
r
i
s
i
ngna
me
st
oge
t
he
runde
roner
oof
.
Whe
t
he
ri
ns
t
or
eoronl
i
ne
,
wede
l
i
v
e
ra ui
d,
c
us
t
ome
r
c
e
n
t
r
i
ce
x
pe
r
i
e
nc
et
ha
tl
e
t
se
a
c
hpur
c
ha
s
ebe
c
omea
ne
x
pr
e
s
s
i
on
ofpe
r
s
ona
l
s
t
y
l
e
.
Annua
l
r
e
v
e
nue
:
₽5
6,
3mi
l
l
i
on≈€5
7
45
00*
Av
e
r
a
gev
a
l
ue
:
₽1
2000≈€1
2
0*
Y
e
a
r
ony
e
a
rgr
owt
h:
+63%
*Con
v
e
r
t
e
da
ta
na
v
e
r
a
ge2
02
4r
a
t
eof≈₽98pe
r€1
.

3.

TARGET CUSTOM ER
Wi
l
l
pa
yf
orhi
ghqua
l
i
t
yma
t
e
r
i
a
l
s
,
e
x
c
e
l
l
e
n
t
c
ut
,
a
ndbr
a
ndswi
t
has
t
r
ongs
t
or
ya
ndme
a
ni
ng.
•Ha
ppyt
opi
c
kupwe
l
l
ma
dee
v
e
r
y
da
ys
t
a
pl
e
s
oe
r
e
da
taf
a
i
rpr
i
c
e
.
•Ac
t
i
v
e
l
yf
ol
l
owgl
oba
l
f
a
s
hi
ont
r
e
ndst
hr
ough
di
gi
t
a
l
c
ha
nne
l
s
.
•Re
a
dyt
oi
n
v
e
s
ti
nl
i
mi
t
e
de
di
t
i
onsa
nds
pe
c
i
a
l

4.

RETAI
L FOOTPRI
NT
Fl
a
gs
hi
ps
t
or
e
:
82m²(
Oms
k
,
Pr
e
mi
umF
a
s
hi
onGa
l
l
e
r
y«
Мил
л
е
ниу
М»
,
3r
d oor
)
T
r
ac
:
~15
00wa
l
k
i
nv
i
s
i
t
or
spe
rmon
t
h
Hour
s
:
ope
nda
i
l
y
,
1
2
:
00–2
1
:
00(
noda
y
so )
STORE I
NTERI
OR GALLERY
ht
t
ps
:
/
/
bi
t
.
l
y
/
3
Y
Oy
GJ
b

5.

DI
GI
TAL PRESENCE
We
bs
i
t
e/Ec
omme
r
c
e
l
a
a
mme
.
r
u—f
ul
l
r
e
l
a
unc
honBi
t
r
i
xCMS,
unsonTi
l
daCMS;we
’
r
emi
gr
at
i
ngt
oBi
t
r
i
xt
ogai
ns
t
r
ongerSEO
Ma
y—J
une
,
2
02
5 Ctouorlrse,nlatluyntchhefwulelcbusistteorme
rac
c
ount
sandr
ol
l
outani
nt
egr
at
edl
oy
al
t
ypr
ogr
amme
.
30000+mon
t
hl
yuni
quev
i
s
i
t
or
s
(
or
ga
ni
c+pa
i
dt
r
ac
)
Mobi
l
es
ha
r
e:
7
0%
Av
g.
onl
i
nec
on
v
e
r
s
i
on:
2
,
3%
SOCI
ALM EDI
A REACH
VK:
33000s
ubs
c
r
i
be
r
s·
1
2%ER
T
e
l
e
gr
a
m:
1
800f
ol
l
owe
r
s·
85
+%a
v
g.
pos
tr
e
a
c
h
I
ns
t
a
gr
a
m:
s
of
t
l
a
unc
hQ22
02
5
(
c
on
t
e
n
t&i
n ue
nc
e
rs
e
e
di
ng)
Ema
i
l
&SMSc
l
ub—1
31
00opt
i
nc
us
t
ome
r
s
,
43%ER
Onl
i
ner
e
v
e
nues
ha
r
e:
7
3%oft
ot
a
l
s
a
l
e
s(
FY2
02
4)
Re
t
ur
nr
a
t
eonl
i
nev
s
.
s
t
or
e:
2
,
2%v
s1
,
6%
Sa
meda
yc
l
i
c
k
&c
ol
l
e
c
ta
ndi
ns
t
or
er
e
t
ur
nss
uppor
t
e
d
(
a
l
l
gur
e
s
:
FY2
02
4/Q12
02
5
)

6.

CURRENT BRAND M I
X
Se
l
l
t
hr
oughs
na
ps
hot(
Apr2
02
4–Ma
r2
02
5
)
•Ca
r
ha
r
t
tWI
P—≈80%s
e
l
l
t
hr
ough.
Cor
et
e
e
s
,
c
a
psa
ndc
a
r
gopa
n
t
sr
e
s
t
oc
ka
ndc
l
e
a
re
v
e
r
ys
e
a
s
on.
•Ni
k
e(
s
e
l
e
c
t
i
v
es
t
y
l
e
s
)—≈85%.
DunkL
owa
ndT
e
c
hFl
e
e
c
edr
ops.
•C.
P.
Compa
n
y—≈7
5%.
Out
e
r
we
a
ra
ndl
e
nsa
c
c
e
s
s
or
i
e
sma
i
n
t
a
i
nhi
ghr
ot
a
t
i
one
a
c
hs
e
a
s
on.
•Ne
wBa
l
a
nc
e(
s
e
l
e
c
t
i
v
e
)—≈7
8%.
Ke
ymode
l
s5
5
0/2
002
Rr
e
a
c
hf
ul
l
s
e
l
l
t
hr
oughi
nones
e
a
s
on.
•Dr
.
Ma
r
t
e
ns(
s
e
l
e
c
t
i
v
e
)—≈7
2%.
Cl
a
s
s
i
c1
460,
1
46
1a
nd2
97
6l
i
ne
smov
es
t
e
a
di
l
yy
e
a
r
r
ound.
•Di
e
s
e
l
—≈7
1%.
De
ni
mc
or
ee
x
c
e
e
ds7
5%;
s
ma
l
l
l
e
a
t
he
rgoodss
l
owe
rbutov
e
r
a
l
l
t
ur
nov
e
rs
t
r
ong.
•Ca
l
v
i
nKl
e
i
n—≈6
9%.
Unde
r
we
a
ra
ndl
ogot
e
e
ss
e
l
l
qui
c
k
l
y
;
s
e
a
s
ona
l
f
a
s
hi
onl
i
ne
sr
ot
a
t
emor
egr
a
dua
l
l
y
.
T
ommyHi
l
ge
r—≈60%.
Ma
i
nl
i
nepol
osa
ndhoodi
e
spe
r
f
or
mwe
l
l
;
t
a
i
l
or
e
dpi
e
c
e
st
a
k
el
onge
r
.
T
ommyJ
e
a
ns—≈7
4%.
L
ogohoodi
e
s
,
de
ni
mj
a
c
k
e
t
sa
ndr
e
l
a
x
e
d tt
e
e
spe
r
f
or
mbe
s
t
.
Av
e
r
a
gema
r
k
upa
c
r
os
st
hef
ul
l
a
s
s
or
t
me
nt
:
≈x2
.
35
WI
SHLI
ST BRANDS
MI
SBHV
CARNEBOLLENTE
ALPHAI
NDUSTRI
ES
DENI
M TEARS
STUSSY
DRÔLEDEMONSI
EUR
EVI
SU
MAI
SONKI
TSUNÉ
PLEASURES
ST
ONEI
SLAND
FREDPERRY
ETUDES
PREMI
AT
A
DI
ADORA
WOODWOOD
SPORTY&RI
CH
POLARSKATECO.
DI
CKI
ES
MEDI
COM T
OY

7.

W HY W ORK W I
TH US

8.

Pr
i
ma
r
yc
ont
a
c
t
Al
e
k
s
e
i
Pa
r
f
e
nov—Founde
r&Buy
e
r
mi
da
s
s
i
n@l
a
a
mme
.
r
u/l
a
a
mme
.
e
s
p@gma
i
l
.
c
om
+
791
31
446482(
Wha
t
s
App/T
e
l
e
gr
a
m)
,
+
3466
943092
5
He
a
dO c
e/Fl
a
gs
hi
pSt
or
e
Pr
e
mi
umF
a
s
hi
onGa
l
l
e
r
y“
Mi
l
l
e
nni
um”
,
3r
d oor
1
к
4Fr
unz
eSt
.
,
Oms
k64402
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Rus
s
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a
Ope
nda
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l
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:
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1
:
00
Upc
omi
ng2ndSt
or
e
Ka
me
r
ge
rAl
l
e
yr
e
t
a
i
l
qua
r
t
e
r
(
Gr
a
ndope
ni
ng–Q32
02
5
)
EUL
ogi
s
t
i
c
sHub
C/deOr
i
ol
6,
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pl
ugue
sdel
l
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ga
t
,
0895
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62
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Wi
l
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r
u—ec
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mme
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