DX & App. Our Role in 2030 Strategy - Copy

1. Our 2030 Strategy 

Our 2030 Strategy
Connect
Bring dental professionals, patients and
partners closer together. Reach more
customers, strengthen partnerships, and
engage our entire organization to
deliver experiences that build lifetime
value and loyalty.
Transform
Elevate how we work together, rolemodeling our values in all we do. Simplify
systems and strengthen processes,
freeing up resources and people to focus
on what matters most.
1
Innovate
Unleash our organization’s potential for
transformational innovation. Push
boundaries with new ideas, from AI
diagnostics to digital workflows, creating
solutions and treatments that shape the
future of dentistry.

2. Personal Activity: Your role in the 2030 Strategy

Personal Activity: Your role in the 2030 Strategy
Time: 5 minutes
Structure: Keeping our purpose in mind (to enable superior dental care for every patient, every time), please reflect on the
questions below.
Connect
• How could I help deliver exceptional experiences for dental professionals, patients, and/or partners?
(Depending on your role, employees can also be considered partners in this context).
By building reliable, secure, and user-friendly applications that ensure seamless experiences for dentists, patients, and partners.
By actively collaborating with product managers and clinical experts to make sure technical solutions address real customer pain points.
By improving system performance and availability, so our users experience faster, more stable workflows during their daily dental care activities.
By supporting integration with partner platforms (labs, clinics, insurance providers) so data flows smoothly and reduces friction.
Innovate
How could I contribute to bringing world-class products or solutions to market?
By applying cutting-edge technologies (AI, machine learning, automation) to support new diagnostic tools and digital workflows in dentistry.
By suggesting technical improvements or prototypes that could later evolve into commercial features.
By staying current with modern development practices (cloud-native, DevOps, CI/CD, microservices) to ensure products are scalable and future-proof.
By mentoring junior engineers and fostering a culture of experimentation, encouraging innovative thinking inside the team.
Transform
How could I help us work smarter, faster, and more collaboratively?
By promoting clean architecture, automation, and reusable components, reducing duplication and speeding up delivery.
By participating in cross-team collaboration (sharing best practices, code reviews, tech talks) to break silos and strengthen engineering culture.
By encouraging adoption of agile methods and continuous improvement, helping the team adapt quickly to change.
By providing technical insights early in planning, which prevents rework and ensures alignment with business goals.