Modern methods of creating actual clothing

1.

СПБ ГБ ПОУ “КОЛЛЕДЖ ПЕТЕРБУРГСКОЙ МОДЫ”
Modern methods of creating
actual clothing
Сделала: Ильина А.Д.
Группа 02Б-3, 1 курс
Санкт-петербург
2025

2.

The modern fashion industry is
highly competitive, so companies
must analyze demand before
producing clothes. Market testing
helps minimize risks by producing
limited batches, analyzing sales,
and scaling successful models.

3.

Stages of Market Testing in Apparel Production
Researching
trends
Analyzing
results
Producing
a test batch
Mass
production

4.

Researching trends
Companies study social media, search queries, and fashion shows to identify
trends.

5.

Producing a test batch
A limited number of items are sent to select stores, varying in color or price.

6.

Analyzing results
Companies track sales speed, returns, and feedback. Zara, for example, adjusts
production within weeks based on real-time data.

7.

Mass production
Successful models are quickly scaled up, with
factories increasing output in 2-4 weeks.

8.

Examples in Practice: Zara

9.

Thank you for your attention!