Product Assortment Analysis

1.

Product Assortment Analysis
by Myself and SlideDeck AI :)

2.

Introduction
• Understanding product assortment is crucial for businesses to meet
customer needs and maximize sales.
• Assortment planning helps in deciding which products to offer, in
what quantities, and at what prices.

3.

Importance of Product Assortment
• Attracts and retains customers by offering variety and choice.
• Enhances brand image and differentiation.
• Increases sales through cross-selling and upselling.
• Example: A clothing store offering a wide range of sizes, styles, and
colors.
A well-planned product assortment drives customer
satisfaction and sales growth.

4.

Key Aspects of Product Assortment
The number of
different items
offered.
More icons available in the SlideDeck AI repository
The number of
variations of
each item
offered.
Ensuring that
all target
customers'
needs are met.
Maintaining a
stable
assortment
over time.

5.

Step-by-Step Assortment Planning Process
Analyze customer needs and preferences.
Evaluate current assortment performance.
Identify gaps and opportunities.
Develop assortment strategies.
Implement and monitor the new assortment.

6.

Double Column Layout: Old vs. New
Assortment Approach
Old Approach
New Approach
• Focused on internal costs and
efficiency.
• Limited product variety.
• Less responsive to customer
needs.
• Customer-centric, focusing on
meeting diverse needs.
• Offers a wide range of products
and variations.
• Regularly reviews and updates
assortment based on customer
feedback and market trends.
The shift from an old, cost-focused approach to a
new, customer-centric one improves assortment
effectiveness.

7.

Example: Assortment
Optimization in
Supermarkets
Analyzed customer purchase data to identify
high- and low-performing items.
Reduced slow-moving items and increased
fast-moving ones.
Improved shelf space utilization and sales by
15%.

8.

Challenges in Product
Assortment
Management
Keeping up with changing customer
preferences and trends.
Balancing variety with inventory and storage
constraints.
Managing the trade-off between breadth and
depth of assortment.

9.

Icons: Key Ideas in Product Assortment
Meeting
diverse
customer
needs and
preferences.
More icons available in the SlideDeck AI repository
Using data and
analytics for
informed
decisionmaking.
Balancing
variety,
inventory, and
profitability.
Adapting to
changes in the
market and
customer
needs.

10.

Conclusion
• A well-planned product assortment drives customer satisfaction and
sales growth.
• Effective assortment management involves a structured process and
proactive challenge management.
• Continuous review and adaptation are key to maintaining a successful
product assortment.
A well-managed product assortment is crucial for
business success.

11.

Thank you!