Media messages: historical and cultural context

1.

Media messages:
historical and cultural context

2.

Historical context

3.

1. Add to our
understanding of
history

4.

2. Understanding of history can help us understand
certain media messages

5.

3. Media can
display modern
attitude towards
historic events

6.

4. Media might comment on
sociopolitical issues in
countries with restricted civil
liberties

7.

5. Media shows changes within certain time periods

8.

6. Media might
alter the real
historical facts

9.

7. Sometimes
media products
might forecast
historic events

10.

Cultural context
Media message
is a sociocultural
“text”

11.

1. Media
reflect the
attitudes,
values and
behaviors that
define a
culture

12.

2. Media reflects
cultural
preoccupations

13.

3. Media reflects cultural
change

14.

15.

4. Media reflects attitudes
towards specific groups or
ideas about them

16.

5. Media
reflects
cultural
myths
- Justice
- Truth
- Love

17.

- Beauty
- Success

18.

How media and you define
success?
• American dream
• Contest and conquest
• Physical ideal
• Wealth
• Immortality
• Validation
• Self-determination

19.

Media reinforces all those attitudes, values,
myths, behaviors and preoccupations