Likes, Tweets, and Views

1.

Likes, Tweets, and Views:
Why do the Social Media
Strategy win the 2016 US
Presidential Election

2.

Introduction
Social media was the main tool in
political campaigning of the 2016
US Presidential Election.
Candidates used Facebook, Twitter,
and YouTube as digital campaign
tools, aiming to reach and engage
with voters, and this study by Bruns
and Highfield reviews how they
made it

3.

The Importance of Social Media
Social media had a significant
impact on the 2016 US
Presidential Election, with
candidates using platforms such
as Twitter, Facebook, and
Instagram to reach the voters
and spread their message. A
strong social media strategy
affects to the success or failure
of the campaign

4.

The Power of Likes
Likes are an easy way to interact
in social media. Candidates used
likes as a tool to measure the
popularity of their posts and
gauge public opinion. A high
number of likes can also make
post more noticable, making it
more likely to be shared

5.

The Impact of Tweets
Twitter was a main battlefield in
the 2016 US Presidential
Election. Candidates
aplied tweets to communicate
immediately with voters, reply
opponents, and shape the public
narrative. A well-crafted tweet
has a potetial to become viral
and reach vast audience of
millons

6.

The Reach of Views
Video content was a major part of
the 2016 US Presidential Election.
Candidates used views to rate the
success of their videos and
connect with voters in a more
personal way. A popular video can
generate millions of views and
form public opinion.

7.

Conclusion
In conclusion, social media played a great role in the
2016 US Presidential Election. Candidates used likes,
tweets, and views to act with voters, shape public
opinion, and finally win the election. A strong social
media strategy can change outcome of events

8.

Thanks!
Journalism & Mass Communication
Quarterly 2018 , Vol. 95(2) 471–496
© 2018 AEJMC
The Digital Architectures of Social
Media : Comparing
Political Campaigning on
Facebook, Twitter, Instagram,
and Snapchat in the 2016 U.S.
Election
http://journals.sagepub.com/home/jmq