Publishing business in Spain

1.

Publishing business
in Spain
ALYONA SVIRIDENKO
SHUSHANIK GRIGORYAN

2.

An overview of the industry
The book industry is one of the largest cultural sectors in Spain
Latin America remains the main destination for Spain’s exports (€180.55 million
in 2021). Mexico is Spain’s most lucrative recipient of Spanish exports
The French market is especially receptive to Spanish books

3.

Throughout 2021, the book industry in Spain generated almost 2.5
billion euros in sales and generally demonstrates an annual increase.
Over one-third of people surveyed in Spain said they read every day or
almost every day in 2020.
Translated works of literature are one of the
main features of the Spanish book industry

4.

In 2020 non-university textbooks generated 765.5 million euros in revenue
and took the highest revenue.
In 2020 there were 181.3 million book copies printed in Spain. As for sales
points, bookstores are Spain’s first book distribution channel. In 2020, a total
of 22,005 people were employed in the publishing subsector.

5.

Market conditions
Sales of children’s books grew by 17.8 % and adult fiction by 8.2 %
Books
Newspapers
Journals
Periodicals
Revenue
1.8%
Nonfiction books increased their sales by 7.7 %, to €770.92 million
Spain’s first book distribution channel, billing in 2021 around
€900 million which accounts for 35.2 percent of the total

6.

Market leaders
In 2019 Grupo Planeta or Planeta Corporación was the leading Spanish
publishing company with an annual turnover of 183.2 million euros.
• Grupo Planeta is a family-owned Spanish multinational company.
• World’s leading Spanish-language book publisher.
• It has the largest publishing group in the Spanish-speaking market,
with more than 70 imprints.
• Each year, it publishes more than 2500 new titles in paper and digital.
• Together with DeAgostini, it is the leading shareholder of Atresmedia.

7.

Besides, it is a shareholder of a group of 22 benchmark educational
institutions in university and higher education, grouped into Planeta
Formación y Universidades. The Group also has a large direct-sales
network and is co-owner of Casa del Libro, the leading bookstore chain in
Spain. It is a reference shareholder in the right-wing newspaper La Razón.
Planeta has grown into a group operating in more than 20 countries and
connecting daily with more than 30 million people.