What makes an advertising campaign successful?

1.

W H AT M A K E S A N
ADVERTISING CAMPAIGN
SUCCESSFUL?

2.

PLAN
• what is an advertising campaign?
• reasons for the success of an
advertising campaign
• an example of a good advertising
campaign
• example of a bad advertising campaign

3.

UNDERSTANDING ADVERTISING
CAMPAIGNS
• An advertising campaign is a coordinated series of promotional
efforts that aim to achieve specific marketing goals.
• The primary goal of an advertising campaign is to increase
brand awareness, generate leads, and ultimately drive sales.
• Other goals of an advertising campaign may include promoting
a new product or service, building brand loyalty, or changing
consumer behavior.
• Advertising campaigns typically involve a mix of different
media channels, such as TV, radio, print, online, and social
media.
• Key elements of an advertising campaign include defining the
target audience, setting campaign objectives, developing a
creative concept, selecting media channels, and measuring
campaign effectiveness.

4.

CHARACTERISTICS OF A GOOD
ADVERTISING CAMPAIGN
1. It’s persuasive
Persuasive advertising assures that a product can solve a
consumer’s need or improve their life in some way.
2. It’s targeted
The more focused your advertising is on a particular
audience, the more effective it can be.

5.

CHARACTERISTICS OF A GOOD
ADVERTISING CAMPAIGN
1. It’s original and creative
Effective ads use creativity to stand out and make a brand
immediately memorable
2. It’s personalized
Customized offers, and interactions give brands the opportunity
to build connections with their customers and build loyalty.
3. It’s ethical
Because of its persuasive power, advertising should be controlled
to prevent misleading information or unethical campaigns.
FedEx Express Delivery

6.

COCA COLA'S FAILURES
in order to expand its target audience and increase sales, the
company has launched a version of the Coca-Cola Life drink on
the market.
• The wrong target audience.
• This idea did not correlate with the goods that the company
was already producing.
product launch in China
• too much reliance on an existing brand.
• Poor assessment of a new consumer: the national
characteristic of the country are not counted

7.

CONCLUSION