WildBrain Television. Fall 2020

1.

Fall 2020

2.

Channel Performance

3.

An Offering For Every Stage Of Life

4.

WildBrain Television Reaches Over
3.5 Million Viewers Weekly!
Average Weekly Reach (000)
3,548
2,443
932
Source: Numeris, Total Canada, Full Year 2019, M-Su 2a-2a, 2+
1,052

5.

WildBrain
Television
Connects With
Kids
Leverage our loyal kid viewers
and deliver your brand message
to a captivated and engaged
audience!

6.

Kids: Channels Show Over Year Growth
K2-11 AMA % Change
+16%
+48%
Source: Numeris, Total Canada, Full Year 2019 vs 2018, M-Su 6a-11p
+8%

7.

Kids: After School Audiences Double!
Family Channel Year Over Year Growth (AMA)
Kids 2-11 (000), M-F 3p-7p
10.8
5.1
Fall 2016
Source: Numeris, Total Canada, Fall Season (Sept-Dec)
6
6.3
Fall 2017
Fall 2018
Fall 2019

8.

Kids: Family is #2 After School
Station
2018/19 Rank
2019/20 Rank
Rank Change
YTV
1
1
No Change
Family
4
2
2
Disney
3
3
No Change
Teletoon
2
4
2
CHRGD
8
Tied 5
3
Nick
7
Tied 5
2
Cartoon
6
Tied 5
1
Disney XD
5
8
3
Source: Numeris, Broadcast Wks 1-25 not including winter break, rankings based on AMA, Kids 2-11, School aged stations

9.

WildBrain
Television
& Adults
Entertaining the whole family,
from afterschool to evening
and primetime. As kids go to
bed, parents stay tuned in
with programming targeted
specifically to them!

10.

Adults: More Adults 25-54 Are Tuning In
AMA (000)
2018
2019
7.1
7.9
6.3
5.0
2.1
Source: Numeris, Total Canada, M-Su 12p-11p
2.3

11.

Adults: Reach 1.2 Million A25-54 / Week
CHRGD
Family Jr
Family
Wildbrain TV
1,218
807
286
Source: Numeris, Total Canada, 2019, M-Su 12p-11p
372

12.

Infosys: How To Find Us
WildBrain Television
stations can be
found under the CDN
Specialty filter and
appear on rankers!

13.

Channel Programming

14.

Canada’s Family
Fun Destination!
Target: K2-11, A2554 & Families
Who We Are: Fun, Inspiring, Inclusive, Original
Family Channel is the home to the shows kids want & the
content parents appreciate. Family Channel inspires families
through unique, entertaining programming & real themes and
characters that help kids to dream big and bring families
together.
Content Pillars: Offering an exciting mix of top rated
animation, live-action, and blockbuster movies.
Hit Animation: Exclusive linear home to Miraculous
Ladybug, Sadie Sparks, Boy Girl Dog Cat Mouse Cheese
Exclusive Live-Action: Bureau of Magical Things, Heirs of
the Night, My Perfect Landing, American Ninja Warrior,
Blockbuster Family Movies

15.

For Every Kid &
The Kid At Heart!
Target: K2-11, A2554 & Families
Who We Are: Imaginative, Surprising, Exploratory,
Random, Curious. CHRGD is Canada’s destination for the
unexpected! On CHRGD, anything goes & you never know
what will happen next!
Content Pillars: CHRGD is jam-packed with iconic
animated series, hit live-action and blockbuster movies!
Action / Superhero: Voltron: Legendary Defenders,
She-Ra, Mega Man: Fully Charged, Pac-Man Ghostly
Adventures, Supergirl.
Comedy: Dawn of the Croods, Harvey Girls Forever, Hank
Zipzer, Captain Underpants, All Hail King Julien.
Co Viewing: with reboots being all the rage, CHRGD offers
iconic titles (She-Ra, Pac-Man, Voltron) that kids love &
parents remember!

16.

Where Parents &
Toddlers Unite!
Target: K2-6, A2554 & W2554 w/ Kids
Who We Are: Committed to capturing young minds and engaging
young hearts, Family Jr inspires imagination and make-believe at every
turn.
Content Pillars: Super cute, entertaining and educational
programs!
Classics: Caillou, Teletubbies, Curious George and Yo Gabba Gabba.
Reboots: Care Bears, Alvinnn!!! Strawberry Shortcake and Polly
Pocket.
New: Space Ranger Roger, Rev & Roll, Mighty Mike

17.

Media Sales – Broadcast
Ad Opportunities Info

18.

TV Ad Opportunities
Spots &
Dots
15’s, 30’s, 45’s, 60’s,
Billboards &
Closed Captioning
Branded
Content
Contests, Promotions
Sponsorships, Branded
Content, Commercial
Production, Integration
Lower
Thirds
In program
advertising
through custom or
pre produced lower
third overlays!

19.

WildBrain Television Media Sales Team
Our team is dedicated to help advertisers reach their target in an entertaining
and brand safe environment. For ad solutions across multiple platforms that
connect our audiences with your brand message, contact:
Holly Chapman: VP, Media Sales ([email protected])
Frank Siciliano: Director, Media Sales ([email protected])
Shawn Greenberg: Sr AE, Media Sales ([email protected])
Michael Au: AE, Media Sales ([email protected])

20.

Thank You!