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Category: businessbusiness

Обнаружение и анализ потребности

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Fundamentals of
Business Analysis
By KONSTANTIN MULYARCHIK, PhD
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DISCOVERING AND
ANALYZING THE NEED
TOPIC 5
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MAIN STEPS IN BUSINESS ANALYSIS
Explore customer’s business
Discover and analyze problems, set goals
Determine solutions (IT systems to develop)
Develop the requirements
Accompany development and deployment
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HIGH-LEVEL STEPS
1
IDENTIFY THE
CORE NEED
• What problem are we going to solve?
2
FORMULATE
BUSINESS GOAL
• Formulate the business goal and success criteria
3
DETERMINE THE
SOLUTION
• How can we be sure that we are solving the right problem?
• Decompose the business goal, build tree of goals
• Identify possible solution options
• Identify evaluation and prioritization criteria
• Range the solution options and select the most suitable one
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WHAT IS NEED?
Need – a problem or opportunity to be addressed:
• difficulties, undesirable state of art
• challenges, potential to grow
Give examples: high level and low level.
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UNDERSTANDING THE NEED
UNDERSTANDING CUSTOMER
ANALYZING THE NEED
• What is business?
• Business context. Domain area.
What drives its development.
• Idea and techniques for
understanding and detailing the
needs.
• Business systems.
• Root-cause analysis
• Business processes.
• Sources of business needs.
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DISCOVERING AND ANALYZING NEEDS
Elicitation activity
Analysis activity
• Based on information from the
users and stakeholders
• Root-Cause Analysis, Root-Conflict
Analysis (RCA+) and other
diagrams, such as, Cause & Effect
Diagram (Fishbone Diagram,
Ishikawa)
• Qualitative analysis of the subject
• Weighted Analysis
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8.

CAUSE-AND-EFFFECT ANALYSIS
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CAUSE-AND-EFFFECT ANALYSIS
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CAUSE-AND-EFFFECT ANALYSIS
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ROOT-CAUSE ANALYSIS
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ROOT-CONFLICT ANALYSIS
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ROOT-CONFLICT ANALYSIS
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PRACTICAL TASK
ANALYZE THE NEED (PROBLEM)
• Take your company (you’re currently working with, your client, any
well-known)
• Think of a problem it might have. State a problem.
• Analyze this problem using root-cause analysis method or root-conflict
analysis method.
• Result: list of core problems OR list of core contradictions
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15.

SEE YOU NEXT TIME!
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