How are we forced to buy in stores?

1.

How are we forced to buy in stores? Top 20
hidden tricks and tricks from tricky sellers

2.

We are forced to associate red with discounts
Often supermarkets are already covered with
advertisements on the outside, where you can see
discounts highlighted in color. In our minds,
the red price tag has long been associated with
a reduction in price. However, you should be
careful – not always such colored price tags
mean more profitable purchases: the price may be
reduced slightly or even sometimes remain
unchanged at all. But at the same time, the
consumer is still willing to buy goods with such
price tags because of the already established
association.

3.

They hide cheaper goods from us
Have you ever noticed that all the expensive
goods are on the middle shelf of the counter,
just at the height of your eyes? This is done
so that you can see the most expensive product
first. Then there is a calculation on
psychology, so that you decide that the goods
on the shelves that are higher or lower are of
less quality (although, usually, this is not
the case). Today, however, this place "under
the sun" is being won by "promoted" brands, as
their products bring great profits.

4.

Music and color
Music also plays an important role in trying to "promote" you for purchases. The
next time you find yourself in a shopping mall, close your eyes and listen. You will
surely hear melodious music, which is also part of the strategy. To such music, we
subconsciously slow down, stop for a long time in front of the counters and look at
the goods. Supermarkets spin easy mood-enhancing hits to encourage you to make an
"impulse purchase" that wasn't on your list. As for colors, warm colors attract and
make you contemplate. Studies have shown that people take a very long time to choose
which fruit juice to buy, so these rows are painted red.