Facts about IKEA

1.

2.

3. Facts about IKEA

• IKEA stands for - Ingvar Kamprad, Elmtaryud in Agunnaryd
• Has Swedish roots, revolutionized furniture sales
• From 7.6 b € in 1999 to 37.1 b € in 2017
• One of the most sustainable companies

4.

5. STABILITY

6. Quality management

ISO 17025,
9000,14000,
16000
Complex
quality
program
Certification
IWAY
Standard
Quality
manage
ment

7. The object An interior that pleases the eye

8. Implementation of change The Ansoff matrix

Market penetration: the use
of promotional methods,
putting various pricing
policies that may attract more
clientele, or one can make
the distribution more
extensive.

9. Implementation of change BCG matrix

Cash cow products: The
simple rule here is to ‘Milk
these products as much as
possible without killing the
cow!

10. Implementation of change McKinsey matrix

Manage for Earnings:
Invest within these SBUs in
those areas where the
earnings are good and the
risks reasonably low.
Upgrade the most profitable
product lines to maintain
profits.

11. Implementation of change The Shell Direct Policy matrix

«Custodial growth or
phased withdrawal» – the
company has a weak position
in the industry with an
average attractiveness. The
company should try to stay in
this industry as long as it is
profitable.

12. Kaizen-continuous improvement system

Focus on customers
Embedding
quality in
Continuous
the process
changes
Continuous
Creating work teams
changes

13.

5S system - technology for
creating an effective workplace

14. Compet. advantages of IKEA

Prices
Well-established
service
Reliable assembly
Long warranty
Independently
develops design

15.

Unlike huge IKEA
hypermarkets, JYSK
prefers to open relatively
small supermarkets.
They are located mainly
in residential areas of
large cities
Main
differences
from
competitors
In Leroy Merlin
quality is estimated
worse and buyers
are dissatisfied with
materials of which
the furniture
Hoff company
provides furniture with
unique design
solutions. However in
IKEA much more
choice and lower price
for the entire range

16.

Who is the
Creator?
Ingvar
Kamprad
• Entrepreneur from Sweden
• One of the richest men in the world
• the car he drives is 15 years old
• he always flies economy class and
requires his subordinates to use
both sides of a sheet of paper.
• All the furniture in his house is from
IKEA, except for an old chair and a
beautiful standing clock.
• he buys cheap clothes at sales, and
considers the best vacation to travel
by bike in Sweden
The idea of furniture Packed in
flat boxes came to him in the
50s, when he saw how his
employee unscrewed the legs of
the table to fit in the car of the
buyer.

17.

Furniture for
restaurants and hotels
local business
directories
Solutions for trading
We have a business
proposition for you!
IKEA Department for
Business will help you in
the arrangement.
Everything - from interior
design to installation of
purchased goods. And
you will be able to focus
Solutions for office

18.

IKEA will test in
Russia delivery of
goods on electric
vehicles
IKEA refused to
remind of the
Nazis slogan "
to Each his own»
Police in St.
Petersburg for
corruption
detained
employee IKEA
what does
the press
say?
IKEA announced
plans to cut about
5% of its
employees in
Russia
IKEA announced
plans to sell
furniture made
by competitors
IKEA will
start
renting
out its
furniture

19.

Questionnaires
Once customers
choose their
location, they can
subscribe to the
newsletter.
the main secret of success
of mailing is short
requests
IKEA already
knows where they
come from and
what language
they speak.
• Are you married? - Send information about wedding products.
• Do you have children? - Send information about children's clothing
collections
• .Are you planning to move, or have you recently moved? - Send
information on the arrangement of a new home.
• Do you plan to update / remodel the kitchen (cabinets,
countertops, appliances, floors, etc.? - Send information about IKEA
furniture services.
• Are you a landlord or a tenant? - Send information about real estate

20.

To promote its brand IKEA uses
all types of media: TV and
radio, outdoor and Indore
advertising, social networks.
In 2010, several public transport
stops on the main streets of Paris
were turned into mini-living
rooms with real furniture
https://youtu.be/
4QY507PiEx8

21.

any the most
common city
size can be
turned into...
a real box
from IKEA.
Or pack it in a
recognizable
shopping bag
What is
more?

22.

Any Billboard can
also become a
place for
furniture:
Furniture from IKEA can be
easily installed not only on the
horizontal, but also on the
vertical surface

23.

Decision: to apply McKinsey
7-S Model

24.

How?
1. Shared values: ”We are not in the leading position. Our interior
must be in trend”
2. Strategy: individual approach to clients to compose the best form
and color (variation).
3. Structure: marketing + design → engineering
4. Systems: new design
5. Style: freedom and creativity.
6. Staff: estimate competitors, follow trends, implement variations,
spread them .
7. Skills: 3 A - attentiveness, ability to create comfort, agility