Moncler. Maya 70 jacket

1.

MONCLER
Maya 70 JACKET
Anastasia Vaulina & Ivan Agashichev

2.

structure
1.
The background of the creation of the product
2.
Features of the created product
3.
Product advertising campaign

3.

Francesco Ragazzi
«Create something new and
memorable for a young audience.
So that it becomes a symbol of a
"bright future".»

4.

Main Target
Audience
Gender
AGE
Women
18-30
Men
intereSTS
SOCIAL MEDIA
Ig
Tg

5.

COOPERATION
WITH
PALM ANGELS

6.

7.

8.

MONCLER
Maya 70 JACKET
FEATURES
This model is a luminous version of the
classic down jacket and literally
becomes a light source when you turn
it on. Thanks to the optical fiber, it can
glow in the dark. The jacket comes
complete with a remote control.

9.

A show was held in the Piazza Duomo, in
the center of which was our creation.
The event was open to the public and
attracted an audience of 18,000 people
Milan
Fashion
Week
2022

10.

advertising
campaign
WITH model
Elsa Hosk

11.

advertising
campaign
WITH model
Elsa Hosk

12.

“This is a quote. Words full of
wisdom that someone important
said and can make the reader
get inspired.”
—Someone Famous

13.

14.

SALES
87%
56%
34%
2018
2020
2022

15.

87%
growth this year

16.

Travis Scott

17.

Thanks