Google. Advantages significant brand image

1.

Abilkhan Uldana
ITM-49/03

2.

History
• In the late 1990s the portal was a hot commodity. After the
proliferation of web browsers in the late-1990s many companies
tried to build or acquire a portal to have a piece of the Internet
market
.• The portal gained special attention because it was, for many
users, the starting point of their web browser. Netscape became a
part of America Online, the Walt Disney Company launched Go.com,
IBM and others launched Prodigy, and Excite and @Home became a
part of AT&T Corporation during the late 1990s. Lycos was said to
be a good target for other media companies, such as CBS.

3.

*Google began in 1996 as a
project by Larry Page and
Sergey Brin when they
were both studying at
Stanford University
California
*It was founded in 1998 and
now turns into the most
powerful search engine and
one of the leading internet
technology and advertising
companies all over the
world.
Sergey Brin(left)Larry Page(right)

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8.

Financial Information
Period
Ending
12/31/201 12/31/201 12/31/200 12/31/200
1
0
9
8
Total
revenue
$37,905M $29,321M
$23,651M
$21,795M
Net
Income
$9,737 M
$6,520M
$4,226M
Total
Assets
$ 72,574M $57, 851M $40,497M $31,767M
$8,505M

9.

Barriers to
Entry(Potenti
al for new
market
entrants)
Competitive
Rivalry
(Degree of
Rivalry)
GOOGLE
Treat of
Substitutes
(Product &
Technology
Development)
Buyer
power

10.

com Score Core Search Report
April 2010 VS April 2011
Total U.S-Home/Work/University Locations
Source: com Score q Search 2.0
Core Search
Entity
Share of Searches(%)
April-11 2010
April-11 2011
Point Change
(April-11 2010
VS April-11
2011
Google
87.44%
79.84%
-7.6%
Yahoo
5.43%
8.70%
3.27%
Bing
4.20%
8.59%
4.39%
Ask
1.79%
1.64%
-0.15%
AOL
1.14%
1.22%
0.08%
Other
0.01%
0.01%
0

11.

12.

*Advantages
Significant brand
image
Google is one of the premier internet
brands in the world. Google’s brand
was valued at $100billion
The company holds strong market
position
Strong
infrastructure
base
Comprising online, software and
hardware resources. Google’s
websites which generate advertising
revenues.
Which can provide substantial
computing resources at low cost
Robust financials
Its revenues have increased from
$16594 million in FY2007 to
$23650.6million in FY2009
Healthy balance sheet with strong
cash and cash equivalents and equity
position

13.

*Disadvantages
*---Lack of product integration
*Google’s products lack integration with other
products
*Google now has a large number of new products,
some of them innovative, but which seemingly
having little in common with each other
*Furthermore, there are many uses have been
unaware of its new products because they are
embedded so deeply within Google’s sites

14.

*Threat
eBay
WebMD
Google
YaHoo
Microsoft’s
Bing
Facebook

15.

Strengths
Significant brand image
Strong infrastructure base
Robust financials
Weaknesses
Opportunities
Lack of product integration
Threats
Intense competition
Exchange rate fluctuations
Hacking and related
security issues
New products and services
Strategic acquisition
Growing mobile advertising
market
Positive outlook for
Android smart phones