Comprehensive Licensing Solutions

1.

COMPANY
PRESENTATION
FEBRUARY 2017

2.

WHO WE ARE
COMPREHENSIVE LICENSING SOLUTIONS was established as a licensing and merchandising
company to support theatrical releases and distribution of live action and animation titles
and to develop promotion campaigns, licensing and merchandising of new brands across the
territory of Russia, CIS and Baltics
Nowadays CLS is a group of motivated and ambitious professionals acting as a creative brand
management and TV & New Media distribution company
The company exclusively represents the following brands: Vroomiz, Bubble Marin, Beet Party,
WatchCar, and Duda and Dada and exclusively distributes a catalogue of over 150 live action
and documentary films for TV/VOD and works directly with all TV channels and major VOD
platforms
CLS handles the entire scope of audiovisual and licensing rights in order to provide
comprehensive solutions and complex of measures to exploit the most of each brand and
audiovisual content
CLS is ready to provide high-profile, high-quality brand presence in a maximum number of
categories of products and services by means of an individual proactive approach to each
product and license and effective brand management and complete range of informational,
marketing and advertising support for our projects and partners

3.

MAIN EXPERTISE
• Distributing media rights
on federal and regional
TV, IPTV/VOD platforms
• Getting the best terms
for the brands we
support
• Using strategic approach
to define the best
licensing practice
• Extending the brand with
main market players
Media
distribution
Licensing
Brand
building
Marketing
and
Promotion
• Turning the content into
brand with high
awareness and presence
• Looking in long term
perspective to create
stronger partnership
• Supporting both main
brand and licensing
program with activities
• Working with partners in
both b2b and b2c sectors

4.

WHAT WE STAND FOR
Controlling both
media and licensing
rights – offering
complex solution to
the partners
Offering long-term
approach to mutual
work and taking
part in all the stages
of building the
successful brand
Developing well
recognized brands
out of animation
series as a key
factor for successful
licensing program

5.

WHAT WE CAN OFFER YOU
Strategic, long-term, brand-building licensing programs
Disciplined four-phase licensing process, ensuring association with brand goals
– Ideas
- build the foundation
– Partners
- licensee selection and negotiation
– Product
- licensee development
– Systems
- program management
On-going consultancy on all aspects of the licensing business
Offering design bureau services
Advising on best-in-class partners (manufacturers, distributors, licensors, licensees, retailers)
Licensing procedures and staff education

6.

THE WAY WE WORK
Stage 1
Introducing brand to the
market
• Ensure prime time
position of the media
content at the main kids
TV channels
• Distribute the media
content to IP television
and VOD service
providers
• Launch branded
webpage
• Launch Youtube and
social media brand
pages
Stage 2
Brand expansion
• First category to ensure
brand success is toys. We
partner with the biggest
toy distributor in the
market
• Create strategic plan for
brand extension and
implement the licensing
program
• Partner with key retailers
through cross-promo
activities and loyalty
programs
• Doing marketing
activations through the
partners and ourselves
Support the partners work
at all stages of the
cooperation
• Pre-deal work: the
strategic plan, brand
resources and
opportunities, other
territories success cases
• The possibility to do trial
contracts to see the
span of the
opportunities
• Advising at all the stages
of the collection
production from ideas to
implementation
• Help to the designers to
create the best possible
product

7.

TEAM
CEO
Business Development
Valentin Serov
Alexey Burzyantsev
Marketing and PR Director
Licensing Director
Technical Director
Yulia Skripchenko
Marina Semenikhina
Maxim Goloulin

8.

PARTNERS

9.

BRAND ROASTER
• WatchCar.Power Battle is a new animation brand for boys 6-12 years old. The
co-creators of the series are Hyundai Motors Company - their cars became
prototypes of the main characters of the series - INNOCEAN Worldwide, CJ
E&M, and SAMG Animation. The premiere is scheduled in Spring 2017
• Vroomiz is one of the most popular animation brands for kids 4-8 years old.
The brand has wide awareness, the series are regularly aired on the main TV
channels and VOD/IPTV platforms
• According to the Yandex.Market research Vroomis is in TOP 10 of the
popular boy toys
• The 3rd season premiere is scheduled in Spring 2017
• Duda&Dada is a big ambitious project created by animation studio
Eyescream and EBS media holding. The brand is based on the animation
series aired in 2014 in South Korea. Today Korean market saw more than 300
SKU of licensing products
• Bubble Marin is also based on the kids TV series. It was created by Redrover
studio (Russian spectators are familiar with their works - Nut Job and Nut
Job2). Bright colors, unique characters, educational base of the plot make the
brand very attractive for building successful licensing program

10.

Comprehensive Licensing Solutions
+7 [495] 748 0648
info@cls-media.ru
www.cls-media.ru