Directional Сhinese сontent traffic service general introduction for Bilain

1.

Здравствуйте коллеги!
Предлагаю Вам на рассмотрение вариант привлечения новых клиентов и увеличения
трафика. Данное предложение охватывает часть людей объединённых единой ценностью. Я
говорю о Китайцах! Мы знаем, что Китайцы очень привержены к своей культуре, языку, пище
(только китаец в Париже будет искать ресторан с китайской кухней) и др. Мы знаем, что сейчас
идет постоянная миграция из Китая в другие страны в том числе и в Россию. В настоящий момент в
РФ количество китайцев оценивается в два миллиона человек. Так вот у этих двух миллионов
человек отсутствует возможность получать легальный контент из Китая. Для этих людей это
большая утрата. Понимая это, компания, размещенная в Гонконге, для удовлетворения
потребности с легальным доступом к китайскому контенту, провела работу по разблокировке (на
текущий момент) 36-ти, самых популярных в Китае сайтов. Из них 14 видео, 5 музыкальных, 8
игровых, 8 образовательных и 1 игровой. В настоящий момент эта компания ищет партнеров по
всему миру с целью организации взаимовыгодного сотрудничества по предоставлению легального
доступа к китайским сайтам. Подробности предложения изложены ниже.

2.

Entertainment Without
Border - DCCT
A New Segment of Mobile Internet
A Directional China Content Traffic Service

3.

Agenda
Background & Pain Spot of Chinese Subs
Characters of DCCT Service
DCCT General Technical Solution
DCCT Case Study
Technical Solution & Work Scope for Beeline
Cooperation Proposal & Marketing Action
About Livecom

4.

Background
The Carrier has a considerable number of Chinese subs Chinese
Dramas, Music & Internet games are the requirement of these subs;
China has been enforcing Content Geographical Protection in past
years and thereinafter. The result leads some popular contents
only can be visited in China Mainland and are prohibited to visit
abroad;
Due to uncertain and longer Internet latency, some interactive
games can not be well experienced by local Chinese especially
when these games server IPs are in mainland China.
China blocks to visit some websites such as Google Facebook,
Twitter, Youtube, etc.

5.

Background –Pain Spot of Chinese Subscribers
More and more video and music content on
popular Chinese APPs that are attractive to
Chinese have geographic limitation outside
China Mainland.
Chinese subs are depressed on this and are
expecting a solution.
“Sorry this content is not available in
the region you located due to the
restriction of the copyright”

6.

Background – Longer Latency to China
Due to uncertain and longer Internet latency,
some interactive games and APPs can not be
well experienced by local Chinese especially
when these games and APPs’ server IPs are in
mainland China.

7.

How to Visit Chinese Restricted Content
Via Local Carrier
Free to visit Google, Fackbook, Youtube
etc
Cannot visit geographical protected
Chinese content
Through Roaming
(CT/CU/CM SIM)
VPN software on Local
Carrier
Cannot visit these limited websites
May? visit these websites based on VPN
software’s capability
Can visit geographical protected Chinese content
due to home routed roaming policy
Can visit geographical protected Chinese
content
End user must install 3rd party software
on their smartphones and may pay for its
activation
No geographical protected contend DATA
income
Relatively higher. Such as USD 5 per day for so
called unlimited roaming data for China Mobile
Local package + additional payment to
3rd software
Find a service to VISIT Chinese contents and KEEP FREE to visit Google, FB etc

8.

Characters of DCCT Service
1. Activating popular mainstream Chinese content APP. Watch more Chinese content in
same APP than those without DCCT service
2. Accelerating and Optimizing routes to China. It will improve Internet surfing
experience so that end users like to consume more data traffic to visit local network to play
online interactive games, to do online real time video meeting or online education, to
process online OA.
3. Keeping to visit local applications via local routes. Local Chinese can use Google, Facebook
and other local favorite APPs as usual.
4. Precise Identification Chinese content APPs will provide rapid route for these
specific APPs to China, in order to promote more data consumption and bring
additional revenue for the carrier.

9.

DCCT General Technical Solution
UE with
Carrier's SIM
Domestic,
International Traffic
Other China traffic
...
Internet
PGW/PE
Other
China
traffic
China
traffic
DPI GW
Livecom
Traffic Statistics
point
Permitted
NEW
China
Content
traffic
IEPL
Change Original
IP Adress
Livecom
HK POP
Livecom
China POP
Local
breakout
Internet
We deploys DPI GW in carrier’s network.
Carriers can dig out NEW traffic which can not realize before DCCT service;
Carriers can attract more Chinese (Tourists or Resided Chinese) to register into its network;
NEW traffic & new subs will bring new revenue to the carrier.

10.

Case Study: LTC in Laos
KuGou Music
It shows about 60GB traffic increased per day before and
after activation
Tencent Video (WeTV Chinese Version)
It shows about 1.5TB NEW traffic increased per day before
and after activation
In September 2019, DCCT was tested and launched on LTC, activating APPs including Kugou
Music and Tencent Video

11.

Real Example:
Game
accelerating
Case
Study:LTC
LTC
in Laos
PING via
DCCT clusters
PING via
routine Internet
PING an IP in China from Laos, latency
usually is about 300ms
PING same IP via DCCT link from same
location, latency is only about 80ms
sometimes
End user can get quicker access,
reaction and experience via DCCT link,
especially for refreshing short videos,
playing games
After Accelerating
WANG ZE RONG YAO
(King’s Glory)

12.

LTC DCCT
Performance
Case
Study:
LTC in Laos
Livecom is always dedicated to unblocking
/accelerating
popular
Chinese
Content
websites/APPs .
Up to now, 36 Chinese websites/APPs, have
been activated, including 14 videos, 5 music, 8
games,1 shopping and 8 Online Education APP
Open for ALL mobile users in LTC network
In past 12 months, we have identified about 15K users IMSI
/month using DCCT service at LTC.
Generated 200TB per month new traffic for LTC
Without marketing promotion and advertisements
It is a remarkable value-added service although Chinese people
has decreased dramatically due to COVID-19.

13.

LTC DCCT
Performance
Case
Study:
Metfone in Cambodia
Metfone chooses to setup a new package to launch DCCT due to oversized competitive market in
Cambodia
Only end users who have ordered this DCCT package will enjoy this service
It presents slowly increasing trend because of lack of marketing promotion and advertisements to
let local Chinese know it

14.

Technical Solution for Beeline
1. Beeline may have multi Internet routes.
We plan to deploy DPI GWs (10GE port)
on links to China
2. Or we provide most possible IP lists
these Chinese APPs will use mostly to
Beeline to do policy routing. Destination
IP in this IP lists will be sent to our DPI GW
first.
3. Only identified requests (in our opening
APP list) will be sent to Beeline POP in
London/Paris/HK, then Livecom POP
finally.
4. Other requests for China terminated
and other destinations terminated will be
sent back original paths to be routed by
legacy policies.
ALL Beeline users can enjoy DCCT service without changing their current data plans;

15.

Required Resources from Beeline
Need a rack with 3KVA to install DPI GWs in Beeline network
With several public IP to manage, such as 8 – 16 IPv4 address in
Beeline network
Beeline need prepare a dedicated link from Beeline network to TH2 in
Paris or MEGA-I in HK, beginning from 1Gbps with 10GE port.
Beeline provides necessary assistance to introduce Beeline’s IGW
topology and connect with Livecom’s hardware devices.

16.

Beeline’s Work Scope
Dedicated Bandwidth from Beeline network to London, Paris or Hong Kong
A 3KVA rack for Livecom to deploy hardware
Several Public IPv4 address (such as 8-16 IPv4) for this project
Prepare several fibers (10GE interface) to connect Beeline network and Livecom
devices
Prepare necessary routers to connect Livecom’s data devices
Setup SMS delivery mechanism to potential local Chinese end users to mention them
what latest popular Chinese content are available in Beeline’s network.

17.

Livecom’s Work Scope
Dedicated Bandwidth from HK to China mainland
In building cross connection in London/Paris/HK POP to connect Beeline’s POP
Purchase, deliver, deploy devices and corresponding software licenses into the rack
provided by Beeline
Configure devices and connect with Beeline’s network
Prepare minimum URL lists to Beeline in order that Beeline can identify how many
local Chinese are on-net
Jointly test with Beeline team
Submit monthly running report to Beeline if need

18.

Cooperation Proposal
Install our DPI GW on Beeline’s main Internet routes to China
Free trial for 2 months
Enable for ALL customers including local Chinese community and local citizens who
knows Chinese. ALL customers can open unconsciously Chinese content APPs to
enjoy.
Watch how many new increased data generated per day or per month
Review how many new revenue has been brought to Beeline
Open discussion on how to share revenue

19.

Marketing Action – Beeline Network
1. Finding out local Chinese on net
2. Sending SMS to introduce this DCCT service to them and latest Chinese content like
drama, music etc so that they may visit
3. Others.

20.

Marketing Action - Livecom
1. Writing Chinese soft article on some Online Travel Agency (OTA)
and local Chinese APPs to introduce this service in order to let
them know Beeline has launched this service
2. Sending posters of latest Chinese contents in mainland China in
local Chinese Wechat group to encourage them to chase these
latest content
https://mp.weixin.qq.com/s/35GcXbLIBttx08eC7ydiA

21.

About Livecom
LiveCom is founded by ZTE HK in 2006 and has acquired ETS and SBO licenses issued by Hong Kong OFTA to do telecom
wholesale business and ISP services.
Livecom is based in Hong Kong and is a unique bridge to connect Hong Kong and mainland of China, then abroad and China
mainland.
Livecom is dedicated to serve overseas Chinese enterprises to provide ICT services such as voice, video, data, OA and
internet.
ZTE has transferred his controlling stock share to another listed company in China in 2015. Livecom is always an
independent company and focuses on operation.
Official Website: www.livecom-axd.com
Представитель на территории России +79177922427 Солодкий Андрей.