Zara

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HISTORY
Zara’s founder, Amancio Ortega, opened the first
Zara store in 1975.
The first store was on the central street in La Coruña.
In the first store models-doppelgangers of famous
fashionable houses were presented at low prices. The
success of Zara in Spain brought Inditex to the
international market in the late 1980s.
By early 2000, the company had opened only six
stores in the United States, and opened stores in
Germany, the Netherlands and Eastern Europe,
including Poland and Ukraine.

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LOGO
First Ortega wanted to name the company Zorba after
the character from the film «Grek Zorba». However, it
was not possible to get the rights to use the
character’s name.
Using already existing forms to cast letters, a new
name was created - Zara, spanish interpretation of
Sara’s Jewish name

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TARGET
Zahra’s products are suitable for all ages.
Company produces clothes for women, men
and children, of any height and build.
Clothes are in the middle of the price category,
which makes it accessible to everyone

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SOCIAL STATUS
Among its price category, the brand provides
the best value for money.
50% of production is produced in Spain, 26% in
other parts of Europe and 24% in Asia.
Financial data are presented in the accounting records:

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WHAT MAKES ZARA UNIQUE
- Zara is actively developing social networks that
increase demand and allow for the purchase of things
online.
- Shorter lead times allow Zara to ensure that its stores
stock clothes that customers want at that time. While
many retailers try to forecast what customers might
buy months in the future, Zara moves in step with its
customers and offers them what they want to buy at a
given point in time.
- More styles: Rather than producing more quantities per
style, Zara produces more styles, roughly 12,000 a year.
Even if a style sells out very quickly, there are new styles
waiting to take up the space. This means more choices
and higher chance of getting it right with the
consumer.
- Green packaging allows the brand to take care not only
of customers, but also of nature