Celebrity endorsement

1. CELEBRITY ENDORSEMENT

САМОХИНА И.Ю. А-2-3

2. Definition

Celebrity Endorsement refers to a
marketing strategy whose purpose is
to use one or multiple celebrities to
advertise a specific product or
service. The primary goal, in this case,
is to reach a greater audience,
represented by the celebrity’s fan
base.

3.

Already in 1979 one in every six commercials
used a celebrity and in 2001 that percentage
grew to 25%.

4.

Consumers would like to identify themselves with the
celebrity and they buy the product because they
would like to be as the celebrity.

5. Celebrity endorsement can benefit companies in many ways:

Celebrity endorsement can benefit
companies in many ways:
Direct
sales:

6.

Awareness

7.

Confidence

8.

Loyalty