Chocolate market research

1. "CHOCOLATE" market research

"CHOCOLATE"
market research
Erkebaeva Dana
Baiseitova Ayia
Barmakova Ayaulym
marketing - 18.513

2. Objectives:

Chocolate market research;
The opinion of the consumer about the product;
Popular brands;
Competition.

3. Research Methods:

In order to obtain
information about the
product, a survey was
conducted among
consumers of
chocolate.

4. Factors affecting the milk chocolate market:

Stability of the general political situation in Kazakhstan. The more stable
this situation is, the more stable are the incomes that consumers have.
And the higher these incomes are, the more actively they both are
interested in goods;
Taxes. They also affect the trading of these products;
Customs conditions. Imported chocolate has a prominent place in the
market
Seasonality In winter the demand for chocolate is higher than in summer.

5. Consumption volume:

According to studies, the average level of
chocolate consumption in Kazakhstan by various
estimates is 4-5 kg per person per year. In Eastern
Europe chocolate consumption is 5 kg and above.

6.

Survey Results:
Chocolate is one of the most favorite treats the
people have.
About 53% of respondents regularly buy it 2-3
times a week,
33.7% - 2-3 times a month,
another 6.7% - 1 time per day and more often.
The average price that is acceptable for
respondents is 200 tenge.

7. 60,7%

What type of chocolate do you prefer
Milk chocolate
60,7%
Bitter chocolate
White chocolate
42,3%
12,4%

8.

What are your favorite chocolate bar brands
KAZAKHSTAN
Nestle
Alpen Gold
Fruit&Nut
A. Korkunov
Milka
Alyonushka
Nesquik
Russian chocolate
Roshen
Прочие марки
43,8%
37,9%
32,0%
30,8%
28,1%
27,8%
17,2%
17,2%
13,3%
10,1%
23,4%

9.

Which fillings do you prefer
61,8%
Hazelnut
Without filling
38,8%
Almond
34,6%
Raisins
22,8%
Peanut
Other
16,3%
10,1%

10. Output:

Competition in the market can lead to the
withdrawal of any manufacturer from the
market or increase in price, which will
adversely affect the demand for this product.

11.

THANK YOU FOR ATTENTION!