How fast fashion harms the environment?

1.

How
fast fashion harms the
environment?

2.

1 cotton shirt = 2700 liters of water
1 person in 2.5 years
120 million trees are
cut down every year to
make clothes

3.

Adidas launched
first ever 100%
recyclable sneakers
made from plastic
waste

4.

Nearly 100 percent of textiles
and clothing are recyclable
RE
Use
Cycle

5.

fashion for the future

6.

HOW
IT
WORKS
Collect*
Recycle
*Subscription fee for the pick up
**Revenue from each sold item
Sell**

7.

THE MARKET
1.
2.
Global Fashion Industry
Avg annual growth
$2,5 trillion
3,6-4%
3.
Growth of pre-owned clothes
sales
25%

8.

THE CUSTOMER
Clothing pre-owners
New-owners of Clothes
-500k-700k annually
-67% is ready to donate or
sell their pre-owned clothes
-Sustainability - 70%
-Uniqueness - 58%
-Social media groups,
communities

9.

COMPETITORS
Since 1995, Canada
1st in the UK, 2018

10.

GO TO MARKET
Partnerships
Ateliers +3
Individual tailors +5
Marketing & Branding
SMM
Influencer Marketing
Fashion boutiques +2
Content Marketing
Fashion designers +4
Awareness raising campaigns

11.

WHAT WE PRODUCE NOW
Tote Bags
Shopping bags
No plastic bags!

12.

TIMELINE
2019
Testing
Partnerships
Awareness raising
Social Media
Website
2021
Mobile
App
Up to 0
waste
fashion
industry
Collect
Sort
Design
Sell
2020
Recycling
Machine
Fully
recycled
fashion
brand

13.

If you throw your clothes away-there is no away:
recycle with
Thank you!