Levi Strauss & Co. is an American clothing company known worldwide for its Levi's brand of denim jeans

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Levi Strauss & Co. is an American clothing company known worldwide
for its Levi's brand of denim jeans. It was founded in May 1853 when
German immigrant Levi Strauss moved from Buttenheim, Bavaria, to
San Francisco, California to open a west coast branch of his brothers'
New York dry goods business. The company's corporate headquarters is
located in the Levi's Plaza in San Francisco.
Levi Strauss & Co. is one of the world’s largest apparel
companies and a global leader in jeans. They have some 500
stores worldwide, and their products are available in more than
100 countries.

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The Two Horse Trademark depicts two horses attempting to pull
apart a pair of Levi's® waist overalls. The logo symbolized the
strength of the clothing in the face of competition.

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A style for every story
Have you ever had a bad
time in Levi's?
Quality never goes out of
style.
Levis. Original jeans.
Original people.

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• Mobility
• Protection
• Durability
• Convenience
• Trendy
• Classic styling
• Innovative
technology
• Variety of prices
• Variety of
sizes/styles
• Collections
optimized
for specific needs

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Based on my experience, I can assume that Levi's is loved
for their standards in the lineup.
I really do not like to buy new jeans or pants! 70% of the
models are not suitable (either too long, then narrow in
certain places, then the waist is high / low), and
therefore the buying process turns into continuous
torment. Levi's has standard models and it very helps me!