All media activities of direct advertisers

1.

INSIGHTS IDEAS RESULTS
All media activities of
direct advertisers
January – June 2016
Kiev
Ukraine
Ferrero| 19.08.2016
The Most Effective Media Agency ‘2015
The Most Effective Media Agency ‘2014
The Most Effective Media Agency ‘2013
The Most Effective Media Agency ‘2012
#1 in Advertiser’s Choice rating ‘2015
1st in Client Satisfaction Rating by MMR
1st Golden Award for Media Agency ‘2011
Ranked #2 by Effectiveness in 2011

2.

Advertiser AVK
Producer Category
AVK
Pralines
Product
Media
2016
1
2
3
4
5
6
Korolevskiy sharm Internet
Internet Net UAH
Total
851
851
100%
100%
509
509
100%
100%
15
15
100%
100%
2|
Client logo

3.

Advertiser Mondelez International
Producer
Mondelēz
International
Category
Tablets
Product
Milka milk
chocolate
Milka LU, Milka
TUC milk
chocolate
Milka&Oreo milk
chocolate
Milka Caramel milk
chocolate
Korona black
chocolate
Korona chocolate,
promo 1.1130.12.15
Korona Max Fun
Nutella
TUC crackers
TUC Sandwich
crackers
Flour-base
Tic-Tac
Medvejonok Barni
sponge, promo
Dirol
Dirol X-Fresh
2016
Media
1
2
756
534
3
4
5
214
779
557
1 223
815
6
Internet
TV direct
GRP
Internet
TV direct
GRP
Internet
Internet
Internet
OOH
side
TV direct
GRP
Press direct
Ins
OOH
side
Internet
TV direct
GRP
OOH
side
Internet
TV direct
GRP
44
Internet
TV direct
GRP
433
Internet
TV direct
GRP
OOH
side
Internet
OOH
side
Internet
TV direct
Press
Net UAH
OOH
Internet
Total
13
1
466
243
152
1
1
5
1
90
235
716
789
708
393
108
287
44
5
2
232
232
228
226
1 731 426
59%
5 475 283
77%
5 442 469
68%
925 832
278 529
2 935 788
32%
9%
100%
319 844
1 318 631
7 113 758
4%
19%
100%
679 444
1 849 290
7 971 203
9%
23%
100%
6 198
17
19
2 302
8 538
364
226
541
078
768
754
140
73%
0%
0%
27%
100%
1 167
24
1
1 002
2 195
219
351
150
488
899
888
53%
1%
0%
46%
100%
592 352
32%
597 878
665 267
1 855 497
32%
36%
100%
3|
Client logo

4.

Milka
4|
Client logo

5.

Korona
5|
Client logo

6.

Dirol
6|
Client logo

7.

TUC
7|
Client logo

8.

Medvejonok Barni
8|
Client logo

9.

Advertiser Nestle
Producer
Nestle
Category
Tablets
Product
Svitoch dessert
chocolate
Svitoch TM
Svitoch explosive
feeling chocolate
Svitoch black
chocolate
Svitoch Taste
Tiramisu black choc.
OOH
3
TV direct
GRP
Press direct
Ins
Internet
TV direct
GRP
Fitness cereals for
Internet
breakfast with whole
Lion cereals breakfast TV direct
GRP
451
334
Internet
TV direct
GRP
368
62
GRP
312
187
Bars
Internet
Nesquik dry chocolate TV direct
breakfast, Nesquik
bars
Nestle Cini Minis
TV direct
cereal breakfast
Lion chocolate bar
Internet
Lion choc. bar
"Money, selfie and
Lion King chocolate
bar
Lion White chocolate
bar
Kit Kat chocolate
waffles
Kit Kat chocolate
waffles, Kit Kat
Peanuts
Svitoch Artek waffles,
promo
Svitoch Aero
chocolate bar
Nesquik Opti-Start
cocoa
Nesquik cocoa
Svitoch Zoryane
Syayvo chocolates
Svitoch jogurtel
chocolates
4
5
6
239
16
1
856
213
side
side
Nesquik Duo dry
chocolate breakfast
Pralines
2
Internet
Internet
Semifreddi/
Nutella
Baby Food
1
OOH
Svitoch chocolate
Nutella
2016
Media
1
1
677
436
1
542
GRP
404
413
378
OOH
side
5
1
OOH
side
133
48
1
9
3
TV direct
GRP
132
1 107
757
OOH
TV direct
side
GRP
232
589
10
352
Radio direct
Ins
169
377
Internet
TV direct
GRP
TV direct
GRP
TV sponsor
GRP
3
1
741
Internet
Internet
257
924
155
Internet
Internet
OOH
side
TV direct
OOH
GRP
side
TV direct
Radio
OOH Net UAH
Internet
Press
Total
132
184
47
646 248
64%
3 790 796
97%
338 912
17 950
34%
2%
98 510
17 467
3%
0%
1 003 110
100%
3 906 773
100%
8 273
88
675
392
399
056
638
496
88%
1%
7%
4%
9 429 589
100%
4 245
133
973
264
957
004
324
445
76%
2%
17%
5%
5 616 730
100%
1 752 483
51
4
10
1 818
296
567
465
812
96%
1 203 549
81%
3%
0%
1%
100%
274 068
10 508
18%
1%
1 488 125
100%
9|
Client logo

10.

Nesquik
Fitness
10 |
Client logo

11.

Lion
11 |
Client logo

12.

Kit-Kat
12 |
Client logo

13.

Svitoch
13 |
Client logo

14.

Advertiser Obolonj
Producer
Obolonj
Category
Baby Food
Product
Zhivchik
carbonated
beverage, promo
2016
Media
TV direct
GRP
OOH
side
Internet
TV direct
Internet Net UAH
OOH
Total
1
2
3
4
5
6
906
18
5
4
1
1
256
41 986
41 986
100%
100%
0,1
11 436
11 436
0%
100%
100%
8 356
8 356
100%
100%
1 680
1 680
100%
100%
1 680
1 680
100%
100%
14 |
2 380 332
79%
630 046
3 010 378
21%
100%
Client logo

15.

Zhivchik
15 |
Client logo

16.

Advertiser Bel group
Producer
Bel group
Category
Baby Food
Product
Veselaja Korovka
cheese
2016
Media
TV direct
1
2
295
GRP
3
142
4
5
6
3
5
5
Internet
Press
OOH
TV direct
Net UAH
Internet
OOH
Press
Total
1
1
8
100%
1
558 784
5
8
100%
558 789
100%
0%
100%
4
254 324
5
9 240
35 552
299 121
85%
0%
3%
12%
100%
5
11 754
0%
100%
3
15 828
0%
100%
11 365
15 828
42%
58%
11 759
100%
15 831
100%
27 193
100%
16 |
Client logo

17.

Veselaja Korivka
17 |
Client logo

18.

Advertiser Danone
Producer
Danone
Category
Semifreddi
Baby Food
Product
Rastishka yogurt,
"Pets gather-ABC
Study" promo
Rastishka yogurt,
"Collect interesting
game and play with
Rastishka yoghurt,
promo
2016
Media
1
TV direct
GRP
Internet
TV direct
GRP
2
3
4
86
71
5
6
60
Internet
TV direct
GRP
Zhivinka yogurt
TV direct
GRP
Masha i Medved
Internet
Prostokvashino
dairy products
TV direct
GRP
427
OOH
side
26
Internet
TV direct
Internet Net UAH
OOH
Total
139
213
195
324
594
103
121
558
139 079
2 001
99%
1%
2 818 997
3 487
100%
0%
2 861 732
69 349
98%
2%
672 044
25 148
96%
4%
847 266
0,1
100%
0%
141 080
100%
2 822 484
100%
2 931 081
100%
697 193
100%
847 266
100%
2 513 571
91 340
2 604 911
18 |
96%
4%
100%
Client logo

19.

Rastishka
19 |
Client logo

20.

Prostokvaschyno
20 |
Client logo

21.

Chivinka
Masha i medved
21 |
Client logo

22.

Advertiser Mars-Wrigley
Producer
MarsWrigley
Category
Bars
Tic-Tac
Product
Snickers super
chocolate bar
2016
Media
1
2
3
4
5
239
308
316
TV direct
GRP
Internet
Snickers chocolate bar TV direct
GRP
722
264
Internet
TV direct
GRP
318
569
OOH
side
11
7
2
3
TV direct
GRP
188
468
474
OOH
side
191
4
Internet
TV sponsor
GRP
20
19
Twix cookies in
chocolate
Orbit sugarfree
chewing gum
Orbit chewing gum
M&M's
TV direct
Internet Net UAH
OOH
Total
14
63
29 302
29 302
100%
100%
2 285 667
104 441
22 540
2 412 649
9
95%
4%
1%
100%
2 302 816
34 322
13 524
2 350 662
98%
1%
0,6%
100%
2 921 886
152 223
563 858
3 637 967
80%
4%
15%
100%
3 457 443
126 552
22 128
3 606 124
6
457
3
130
17
96%
4%
1%
100%
1 367 159
18 861
5 104
1 391 123
22 |
98%
1%
0%
100%
Client logo

23.

Orbit
23 |
Client logo

24.

Snickers
Twix
24 |
Client logo

25.

Advertiser Laktalis Ukraine
Category
Laktalis
Ukraine
Semifreddi
Product
2016
Media
Loko Moko milk TV direct
1
2
GRP
Internet
TV direct Net UAH
Internet
Total
13
13
100%
100%
3
4
5
181
6
234
240 125
100%
154 476
100%
240 125
100%
154 476
100%
25 |
Client logo

26.

Advertiser Vitmark Ukraina
Producer
Vitmark
Ukraina
Category
Baby Food
Product
Nash juice
2016
Media
OOH
side
TV direct
GRP
TV sponsor
GRP
OOH
TV sponsor Net UAH
TV direct
Total
1
2
3
4
5
6
1
1
1
1
1
1
246
432
2 914
100%
2 914
100%
2 914
100%
3 144
100%
3 144
0%
3 144
0%
2 914
100%
2 914
100%
2 914
100%
3 144
100%
836 367
839 511
100%
100%
1 024 260
1 027 404
100%
100%
26 |
Client logo

27.

Nash juice
27 |
Client logo

28.

Advertiser Novie producty
Producer
Novie
producty
Category
Bars
Product
Eat me fruity-nut
bars
2016
Media
TV direct
1
GRP
Internet
TV direct Net UAH
Internet
Total
2
3
378
322
4
127
5
395
649 629
100%
586 409
100%
255 444
100%
649 629
100%
586 409
100%
255 444
100%
931 874
1 487
933 360
6
100%
0%
100%
28 |
Client logo

29.

Eat me
29 |
Client logo

30.

Advertiser PepsiCo Ukraine
Producer
PepsiCo
Category
Semifreddi
Baby Food
Product
2016
Media
1
Chudo yogurt
TV direct
GRP
Chudo curds
TV direct
GRP
Agusha curds
Internet
TV direct
GRP
Internet
Slavyanochka dairy TV direct
products
OOH
Slavyanochka
TV direct
curds
Sadochok juices
TV direct
OOH
2
585
3
4
727
386
5
6
98
189
284
GRP
966
side
GRP
146
751
146
GRP
404
501
side
266
8
Internet
TV direct
Internet Net UAH
OOH
Total
0,1
100%
2 437 709
5 609
100%
0%
2 564 417
45 881
98%
2%
0,1
100%
2 443 318
100%
2 610 298
100%
2 217 752
18 104
757 630
2 993 486
81%
0%
19%
100%
2 156 384
70 198
19 796
2 246 378
96%
3%
1%
100%
2 267 888
20
538 002
2 805 910
30 |
81%
0%
19%
100%
Client logo

31.

Chudo
Agusha
31 |
Client logo

32.

Slovjanochka
Sadochok
32 |
Client logo

33.

Advertiser Koeze
Producer
Koeze
Company
Category
Nutella
Product
2016
Media
Cream-Nut peanut OOH
paste
Radio direct
1
2
2
3
4
19
48
48
side
Ins
OOH
Net UAH
Radio
Total
3 757
3 757
100%
100%
5 940
14 001
19 941
30%
70%
100%
4
11 880
9 503
21 383
56%
44%
100%
5
6
48
54
9 464
9 464
100%
100%
9 243
9 243
33 |
100%
100%
Client logo

34.

Advertiser South Food Inc.
Producer
Category
South Food Baby Food
Inc.
Product
2016
Media
TV direct
Chumak ketchup
for kids
Chumak Fruzi juice TV direct
1
GRP
2
353
GRP
TV direct Net UAH
Total
680 179
680 179
100%
100%
3
293
4
314
274
1 163 760
1 163 760
100%
100%
826 512
826 512
5
6
100%
100%
34 |
Client logo

35.

Advertiser Lvovskij zhirkombinat
Producer
Category
Lvovskij
Baby Food
zhirkombinat
Product
Schedro
mayonnaise for
children
2016
Media
TV direct
1
GRP
2
3
4
536
5
294
6
218
167
6
Internet
OOH
TV direct
Net UAH
Internet
OOH
Total
1 234 926
3 479
100%
0%
1 238 406
100%
757 532
2 676
484 444
1 244 652
61%
0%
39%
100%
35 |
250 658
93%
20 006
270 664
7%
100%
Client logo

36.

Advertiser Tri Medvedja
Producer
Tri Medvedja
company
Category
Baby Food
Product
Tri Medvedja
Mishutka pelmeni
2016
Media
TV sponsor
1
GRP
TV sponsor Net UAH
Total
2
3
22
28 024
28 024
4
39
100%
100%
59 118
59 118
5
13
100%
100%
18 264
18 264
6
100%
100%
36 |
Client logo

37.

Advertiser Molochnyj Aljans
Producer
Molochnyj
Aljans
Category
Baby Food
Product
Yagotinskoye
children dairy
products
2016
Media
TV direct
GRP
TV sponsor
GRP
Internet
TV direct Net UAH
Internet
Total
1
177
2
536
3
4
5
6
2
237 539
100%
678 505
100%
237 539
100%
678 505
100%
117 210
117 210
100%
100%
15 091
15 091
100%
100%
37 |
Client logo

38.

Advertiser BIOCHEM srl
Producer
BIOCHEM
srl
Category
Baby Food
Product
GoodFood
ferment, yogurt
2016
Media
TV direct
GRP
Press direct
Ins
TV direct
Net UAH
Press
Total
1
737
2
335
3
268
4
5
6
1
1 412 578
100%
724 736
100%
631 898
100%
1 412 578
100%
724 736
100%
631 898
100%
34 983
34 983
38 |
100%
100%
Client logo

39.

Advertiser Lantmannen AXA
Producer
Lantmannen
AXA
Category
Semifreddi/
Nutella
Product
AXA dry chocolate
breakfast
2016
Media
TV direct
1
GRP
2
194
3
747
4
136
5
6
4
1
5
Internet
Press direct
Ins
TV direct
Press direct Net UAH
Internet
Total
3
874 796
92 667
1 419
968 883
90%
10%
0%
100%
2 857 658
100%
6 658
2 864 316
0%
100%
780 285
81 765
3 431
865 481
90%
9%
0%
100%
25 559
0,1
25 559
100%
0%
100%
37 248
1 868
39 116
39 |
95%
5%
100%
Client logo

40.

Axa
40 |
Client logo

41.

Advertiser Harchoprodpakuvannya
Producer
Category
Harchoprod Semifreddi
pakuvannya
Product
Vasaha kasha
instant porridge
2016
Media
TV sponsor
GRP
TV spons Net UAH
Total
1
0,3
2
2
454
454
100%
100%
3
908
908
4
5
6
100%
100%
41 |
Client logo

42.

Advertiser IDS Group
Producer
IDS Group
Category
Baby Food
Product
Morshinskaya
Sportik mineral
water
TV direct
2016
1
2
3
4
5
3
Press
6
Internet
Press
Net UAH
Internet
Total
854
854
100%
100%
26
26
100%
100%
52 233
100%
52 233
100%
42 |
Client logo

43.

Advertiser Kievskij margarinovyj zavod
Producer
Category
Kievskij
Baby Food
margarinovy
j zavod
Product
Olkom Kids style
mayonnaise,
sunflower oil
2016
Media
1
TV direct
GRP
Press direct
Ins
OOH
side
TV direct
Net UAH
Press direct
OOH
Total
2
760
3
265
4
5
6
1
1
1
1
1
31 395
2 970
34 365
91%
9%
100%
1
1 094 400
100%
1
494 181
99%
2 970
1 097 370
0%
100%
2 970
497 151
1%
100%
3 888
3 888
100%
100%
3 888
3 888
100%
100%
3 888
3 888
43 |
100%
100%
Client logo

44.

Olkom
44 |
Client logo

45.

Advertiser Other firm
Producer
Other firm
Category
Nutella
Product
Arahisovaja pasta
2016
Media
1
OOH
side
2
TV sponsor
GRP
3
OOH
Net UAH
TV sponsor
Total
2
3
6
5 940
2 004
7 944
75%
25%
100%
4
11
9 120
9 120
100%
100%
16 245
16 245
0,5
100%
100%
355
355
100%
100%
5
6
4
5
9
9
15 552
16 770
32 322
48%
52%
100%
19 440
13 657
33 097
59%
41%
100%

46.

Advertiser Chipita
Producer
Chipita
Category
Baby Food
Product
Chipicao
2016
Media
TV direct
1
GRP
TV direct Net UAH
Total
2
3
69
97 862
97 862
4
129
100%
100%
358 984
358 984
5
169
100%
100%
366 307
366 307
6
100%
100%

47.

Advertiser Roschen
Producer
Roshen
Category
Tablets
Product
Roshen
2016
Media
Press direct
1
Ins
Press Net UAH
Total
2
3
4
5
1
6
29 526
29 526
100%
100%
47 |
Client logo

48.

Advertiser Konti
Producer
Konti
Category
Pralines
Product
Konti
2016
Media
Internet
1
2
3
4
5
6
side
Internet Net UAH
Total
261
261
100%
100%
760
760
100%
100%
48 |
Client logo

49.

Summary
In 1-6 2016 all media investments increased by +71% compared to the same
period in last year
TV: +71%
Internet: +101%
The huge category is Baby Food. Most advertisers have activity with such products
TOP-5 advertisers in this period are:
Mondelez International (21% SOV)
Ferrero (18% SOV)
Mars-Wrigley (16% SOV)
Nestle (9% SOV)
PepsiCo Ukraine (9% SOV)

50.

INSIGHTS IDEAS RESULTS
Thank You for your attention!