An unforqettable week in New Zealand

1. SWOT

2. Strengths

STRENGTHS
Unique activities and nature
Splendid surroundings and views
Safety and privacy
Mix of cultures
Perfect length of tour
Relaxation and peace
High quality of services

3. weaknesses

WEAKNESSES
o Rather expensive
o Faraway destination
o Similar tours in less remote areas
o Only 3 tour groups per year; limited number of
spots available in each group
o Lack of advertising (due to shortage of finance)

4. opportunities

OPPORTUNITIES
• Eventual growth into a bigger business
• Introduction of more tours and programs all year
round
• Start of a strong advertising campaign (once
resources allow)
• Further development of international travel
• Growing interest in unusual holidays

5. threats

THREATS
× Unpredicted natural disasters
× Remoteness from big cities and high-quality
medical support during most of the tours
× Bigger providers of adventure tours on the market
× Climate change

6. conclusion

CONCLUSION
All in all, the week adventure tours to New Zealand
have a lot of potential and already attract many
consumers every year. However, it is essential to keep
track of the market as well as to provide the travel
groups with safety and medical support when needed