Another SEO Tactics You Should Implement Tonight

1. Another SEO Tactics You Should Implement Tonight

ANOTHER
SEO TACTICS
YOU SHOULD
IMPLEMENT
TONIGHT
Lukasz Zelezny
https://seo.london

2.

3. SEO TACTIC#1 “SNAPSHOT”

4. Give your data studio access to your search console

GIVE YOUR
DATA STUDIO
ACCESS TO
YOUR SEARCH
CONSOLE

5. Then add data source to your report

THEN ADD
DATA
SOURCE TO
YOUR
REPORT

6. EXCLUDE empty queries using filter

EXCLUDE EMPTY QUERIES USING FILTER

7. Complete table of queries from given period

COMPLETE
TABLE OF
QUERIES
FROM GIVEN
PERIOD

8. WE HAVE THREE METRICS: 1. IMPRESSIONS 2. CLICKS 3. CTR

9. The “snapshot” table is ready

THE “SNAPSHOT” TABLE IS READY

10. 2 x sort: by landing then by impressions

2 X SORT:
BY LANDING
THEN
BY IMPRESSIONS

11. The “snapshot” table is ready

THE “SNAPSHOT” TABLE IS READY

12. TRIGGER: =IF(B3=B2,F2+1,1)

13. The most useful PivotTable ever

THE MOST USEFUL PIVOTTABLE EVER

14. The most useful PivotTable ever

THE MOST USEFUL PIVOTTABLE EVER

15. IMPLEMENTATION - SOCIALMEDIA.PL

IMPLEMENTATION SOCIALMEDIA.PL

16. IMPLEMENTATION - SOCIALMEDIA.PL

17. IMPLEMENTATION - SOCIALMEDIA.PL

ACQUISITION
IMPLEMENTATION - SOCIALMEDIA.PL

18. IMPLEMENTATION - SOCIALMEDIA.PL

ACQUISITION
CONTENT MARKETING
IMPLEMENTATION - SOCIALMEDIA.PL

19. IMPLEMENTATION - SOCIALMEDIA.PL

ACQUISITION
CONTENT MARKETING
SNAPSHOT
IMPLEMENTATION - SOCIALMEDIA.PL

20. IMPLEMENTATION - SOCIALMEDIA.PL

21. IMPLEMENTATION - SOCIALMEDIA.PL

ACQUISITION
CONTENT MARKETING
SNAPSHOT
IMPLEMENTATION - SOCIALMEDIA.PL

22.

CONCLUSIONS:
- use keywords that are already ranking quite well;
- leverage quality traffic;
- play Google game.

23. SEO TACTIC#2 “keyword magic tools”

SEO TACTIC#2
“KEYWORD MAGIC TOOLS”

24. Keyword magic tools

KEYWORD MAGIC
TOOLS

25. Keywords by intent

KEYWORDS BY INTENT
Awareness
Interest
Consideration
Conversion
Retention
Advocate

26. QUESTIONS (WHY/HOW/WHAT/WHERE/ETC)

Awareness
Interest
Consideration
Conversion
Retention
Advocate

27. SIMON SINEK’s THE GOLDEN CIRCLE – START WITH WHY

SIMON SINEK’S THE GOLDEN
CIRCLE – START WITH WHY
What
How
Why

28. SEO SEARCH VOLUME GOLDEN CIRCLE

HOW
WHAT
WHY

29. START FROM HOW

30.

HOW
WHAT
WHY

31.

HOW
WHAT
WHY

32.

33.

34.

35.

36. SEO TACTIC#3 “LINKS AND SOCIAL PROFILES”

37.

https://seo.london/

38.

https://www.linkedin.com/in/seomanagerlondon/

39.

40.

41.

42.

43.

44.

45.

46.

47.

48.

Why does it works so well?
You mostly know who links to your social media profiles;
Its easy to switch link from social profile to your website;
Its relevant to switch from social profile to your website;
Its organic (kind of);
You can save tremendous amount of time.

49. SEO TACTIC#4 “PAGE SPEED”

50.

51.

52.

REMOVE:
- All these share buttons;

53.

REMOVE:
- All these share buttons;
- All external scripts you don’t
need;

54.

REMOVE:
- All these share buttons;
- All external scripts you don’t
need;
- EVEN MORE externalm scripts
you don’t need (do you
really need Disqus?).

55.

<IfModule mod_deflate.c>
# Compress HTML, CSS, JavaScript, Text, XML and fonts
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/vnd.ms-fontobject
AddOutputFilterByType DEFLATE application/x-font
AddOutputFilterByType DEFLATE application/x-font-opentype
AddOutputFilterByType DEFLATE application/x-font-otf
AddOutputFilterByType DEFLATE application/x-font-truetype
AddOutputFilterByType DEFLATE application/x-font-ttf
AddOutputFilterByType DEFLATE application/x-javascript
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE font/opentype
AddOutputFilterByType DEFLATE font/otf
AddOutputFilterByType DEFLATE font/ttf
AddOutputFilterByType DEFLATE image/svg+xml
AddOutputFilterByType DEFLATE image/x-icon
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/javascript
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/xml
# Remove browser bugs (only needed for really old browsers)
BrowserMatch ^Mozilla/4 gzip-only-text/html
BrowserMatch ^Mozilla/4\.0[678] no-gzip
BrowserMatch \bMSIE !no-gzip !gzip-only-text/html
Header append Vary User-Agent
</IfModule>
ENABLE GZIP:

56.

ITSTALL
AUTOPTIMIZE
SUITE

57.

ITSTALL
SHORTPIXEL
SUITE

58.

ITSTALL
PERFMATTERS.IO
(ga.js hoste locally and more)

59.

LAZYLOAD (choose one)

60.

SPEEDKIT (optionaly)

61.

SPEEDKIT (optionaly)

62. SEO TACTIC#5 “MERGE”

63.

TACTIC:
Merge subdomains into
subfolder

64.

CLIENT1:
blog.domain.com
To:
domain.com/blog/

65.

MOVE AND 301:
blog.domain.com
To:
domain.com/blog/

66.

MOVE AND 301:
blog.domain.com
To:
domain.com/.

67.

68.

MOVE AND 301:
forums.domain.com
To:
domain.com/forums/

69.

70. RESULTS

71.

A DUTCH
E-COMMERCE SHOP
SELLING
POWERTOOLS

72.

73.

74.

75.

76.

A LONDON BASED
INDIAN GOLD JEWELLERY
SHOP

77.

SET OF 500ish MOST RELEVANT KEYWORDS

78.

SET OF 500ish MOST RELEVANT KEYWORDS

79.

TRAFFIC PERFORMANCE ACCORDING TO SEMRUSH

80.

ANOTHER CUSTOMER
WHO BECOME AN
INDUSTRY
LEADER IN 6 MONTHS

81.

PRE-SEO PERIOD

82.

POST-SEO PERIOD

83. Thank you

THANK YOU
/Lukasz Zelezny
Slides:
https://seo.london/wroclaw/