Sales support Red Bull

1. Wings program. kazan

WINGS PROGRAM. KAZAN

2. The team

THE TEAM
KAZAN CELL
Ele na Antipova
Evge nia Tukavkina
Lia na Za gidova

3. WINGS DASHBOARD

HEADCOUNT
5
4
35%
30%
25%
20%
15%
10%
5%
0%
4
3
3
2
4
2
MAIN OCCASIONS
(YTD)
40%
3
1
100%
90%
80%
70%
Working
1
CONSUMER CONTACTS
Sta y Fit
Actua l
0
Studying
60%
Pla n
50%
TIME SPLIT (YTD)
15%
Sa le s support
14%
Eve nt support
USER GROUPS
1%
(YTD)
29%
29%
30%
20%
Infriqe nt use r
Ne w use r
Cla ssica l sa m pling
40%
10%
Re gula r use r
Non-use r
71%
41%
0%
Dire ct conta cts
(curre nt m onth)
Dire ct conta cts
(YTD)
Indire ct conta cts
(curre nt m onth)
Inire ct conta cts
(YTD)

4. Month summary

MONTH SUMMARY
In this month Wings did great work with students, at work and stay fit priority:
1.
The te a m ga ve wings to stude nts a t e ve nts such a s: “Konce ntra t 26.0" - a n e ve nt for future busine ssm e n, KNRTU, a s we ll a s
ma rke te rs in KFU. 253 consum e r conta cts
2.
Audit of outle ts a nd Ba r sta ff consumption, 3 outle ts, 39 consume r conta cts
3.
Me rcha ndising support in a supe rm a rke ts cha in «Ma gnit» a nd «Ve rnyy», 24 store s, 103 consum e r conta cts
4.
The te a m a ctiva te d the e ve nt "Re d Bull Shle m i Kra gi" a m ong hocke y pla ye rs – 140 consume r conta cts
5.
The te a m tre a te d the dire ctors a nd pre side nts of a ll KHL clubs – 34 consum e r conta cts
Next steps:
1.
Audit of re ta il outle ts in on pre m ise .
2.
Me rcha ndising support in a supe rm a rke t cha in «Ma gnit» a nd «Ve rnyy».
3.
Atta ck of Me dica l Stude nts a nd Worke rs.
4.
Inve ntion of the ne w me cha nics of work in busine ss ce nte rs.

5. LEARNING NEW

STUDYING
The girls were treated «learning new people»
335 consumer
contacts
students, during the exams at the KNRTU
at the event for people who want to open their
own business “Koncentrat 26.0"
the directors and presidents of the Continental
Hockey League during their lectures!
as marketers, the team treated KFU students
TOTAL 335 CONSUMER CONTACT

6. Work hard

WORK HARD
WORKING
РКБ
Мегастрой
Хакатон
Альто вижн
335 consumer
contacts
?
Ну это просто мои предположения что можно
включить
Потому что я мбр и сама особо делать-то не
умею,
знаю, что топовые миссии надо, по оформлению
что-то представить могу, но в целом мне не
объясняли
TOTAL CONSUMER CONTACTS

7. activation

ACTIVATION
«RED BULL SHLEM I KRAGI»
Wings team activated the upcoming «Red Bull Helmet and
Kraghi» e ve nt a m ong hocke y pla ye rs three times.
With the Wings help 139 hockey players le arn e d about
153 consumer
contacts
the da te s, pla ce a nd rule s of the ga m e .
TOTAL 153 CONSUMER CONTACT

8. Snowcating

SNOWCATING
335 consumer
contacts

9. Sales support

SALES SUPPORT
OFF PREMISE
MISSION 1 off premise
Wings te a m supports re ta il tra de store s during Re d Bull prom otions by ta rge te d me rcha ndising support.
Monthly re sults: 18 store s “Ma gnit”, 3 store s “Ve rnyy”, 9,7 hours in work, 103 consume r conta cts

10. Sales support

SALES SUPPORT
ON PREMISE
MISSION 1 on premise
Ba r sta ff consumption.
Monthly re sults: «Ruki Vve rh» 21 consum e r conta cts
MISSION 2 on premise
Audit of outle ts.
Monthly re sults: Milli Re sta ura nt, Me ga stroy ca fe , 2 outle ts, 18 consum e r conta cts

11. Sales support

SALES SUPPORT
TOP SHOTS
Supports retail trade stores
Audit of outlets
Bar staff consumption