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Mega Brand. Full of exciting encounters
1. MEGA Brand Full of exciting encounters
Fall in love2. Do you think you know MEGA?
Of course,you are!
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3.
16Years on
market
76
14
Meeting
Places
90
Brand
% Awareness
97
78
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2,5
Top of
% Mind
Regular
% visitors
From visitors
% to buyers
% CSI
Visitors
frequency
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4. Our brand is our strong advantage
Let’s do iteven
stronger
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5.
Scandinavianroots
Meeting Place
& Community
Well-being
We build on our Swedish core
beliefs and values, IKEA
common vision.
We want to become a place where
the many people meet, reflecting
local specific to be truly relevant.
We want the people to feel
good and enjoy themselves.
Source: INGKA Centres direction, stylus (2016) Hybrid Retailing
Source:INGKA Centres direction
Source: BI Research, Customer care
6. Here starts our new brand story
Once upon atime
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All about us,me and you)
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Co-create!10.
No matterwhere
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12. Our Values
Invitingfor everyone
Inspiring
for customers, partners
and co-workers
Continual
dialog
Interacting
with our
community
Sense of
belonging
Smart and
innovative
13. Our Principle
My thirdplace
Our Principle
Enjoy casual
timeout
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14. Our Principle
Celebrate yourcreation
Better
together
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15. Our Principle
Live the localspirit
We are all
unique!
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16. Our Principle
We care!Be
at heart
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17. Great feeling to have a brand platform
Together, wecreate places for
exciting encounters
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18.
Let’s talkabout
identity
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com·mu·nityX
20.
THIS IS MEGA20
21. with unique community‘s fingerprint
Combining a sharedsense of belonging
22.
Visual Identity System22
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Do we change logo?Nope! But…
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AlmostLIVING
CORAL
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What do wewant you
and our
customers
feel…
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… thatexciting
encounters
are waiting
in MEGA
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Something“a la revolution”?
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Are you BRAVELast,
but
not
least
enough to try it?
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On Briefand Brand
B
Amazing
R
Role of
Brand
A
V
Values
E
Encourage
engagement
36.
Are u ready forthe tour?
MEGA mall tour
+ lunch
We start at 15.00
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