Presentation about Lay’s brand

1.

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Presentation about Lay’s brand
Prepared by
Lanina Anna
2016

2. My aim is to tell you about Lay’s. I choose this brand because I like potato chips.

1) Briefly about history
2) Facts about company
3) Flavours which are popular in Russia
4) Strange flavours
5) Interesting facts about potato chips

3. In 1932, salesman Herman Lay opened a snack food operation in Dorset, Ohio…

…Nowadays Frito Lay exports its products to 79 countries!

4. In 1965, Frito-Lay merged with the Pepsi-Cola Company to deside distribution problem.

5. Frito Lay’s Manufacturing about themselves:

6. The history of logo design:

7. Lay’s best-known slogan is «betcha can't eat just one»

8. Lay's in Russia has 3 ranges. Lay's: the traditional chip, Lay's Max: The thicker cut wavy style chip, and Lay's Strong: a

Ruffles style chip that is also noted for "strong" flavors.

9.

10. Lay’s announced on Friday that it will start selling its new chocolate-covered wavy potato chips next week at Target stores

Lay’s announced on Friday that it will start selling its new chocolate-covered
wavy potato chips next week at Target stores only.
The limited-time chips will be sold for $3.49 a bag, and will be available
through the holidays — unless they’re popular enough to be sold
continuously.

11.

12.

In the mid to late 1990s, Lay's introduced a
lower calorie baked version and a variety that was
completely fat-free.

13.

The potatoes used for Frito Lay’s potato chips
are harvested from over 80 farms scattered
across the USA.
As part of the campaign, celebrates local
farmers who grow potatoes for crisps Lay ‘s,
Juniper Park Agency has placed in the
underpass Chicago custom outdoor
advertising.
Campaign slogan reads "The potato chips for
your grown closer than you think", and on the
ceiling of the underpass set design, which
imitates the potato tubers, breaking through
the finishing tiles. Thus, the company is a
manufacturer Frito Lay emphasis on the fact
that for the preparation of Lay chips "s only
used local potato, which grows directly from
the Americans" under the nose "and" above
the head. "