Impact techniques

1. Impact techniques

2. repetition!

key words
key phrases
key sounds

3. mantra (key phrase)

“We can!”

4. key sounds

Don’t dream it. Drive it. (Jaguar)

5. key sounds

6.

key
sounds

7. Rhetorical questions

present the situation
ask a rhetorical question
answer the rhetorical question

8. Contrasts and opposites

9. Colourful adjectives and metaphors

Don’t just tell them, picture it for them.

10. Metaphores

-come under
atack
-join forces
-be overtaken,
and so on.

11. Use expressive language

Amazing!
Incredible!
Unbelievable!
Revolutionary!

12. "Group of three" technique

"Group of three" technique
“A billion hours ago,
human life appeared on earth.
A billion minutes ago,
Christianity emerged.
A billion seconds ago,
the Beatles changed music for ever…
A billion Coca-Colas ago,
was yesterday morning...”
Roberto Goizueta
former CEO Coca-Cola