Siberia Region (Russia) RC Conference (Budapest) 07/18

1. Siberia Region (Russia) RC Conference (Budapest) 07/18

2. Development of the SIBERIA zone

Total result of the RC portfolio (My work & my result)
15-16
-7
+17
value
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16-17
+4
17-18
+13
18-19
+20

3. Q1 FY (1819 vs 1718)

Q1 Issues
- 121 st cs
- 166 st cs
1/16/2019

4. Q1 Issues

Q1 FY (1819 vs 1718)
COMMENTS
«+»
• LKA Bystronom (+50 cs) and
Gigant (+76 cs) growth
• NKA Metro +73 cs
• DS3 Serviko +42 cs
• DS3 Norilsk +69 cs
• DS3 Kotsoev Tomsk +31 cs
• DS3 Upiter Irkutsk +54 cs
• All DS3 channel grow by
20% (without Dobrye Trad)
«-»
• DS3 Dobrye Tradicii
(0 cs vs 121 cs PY)
• Holiday LKA
(0 cs vs 166 cs PY)
• LENTA NKA (esp. 5*) -35% or
197 cs
-28% from Q1 PY

5. Q1 FY (1819 vs 1718)

Forecast results FY (1819 vs 1718)
COMMENTS
«+»
• Further DS3 development
(Tomsk, Kuzbass, Altay,
Norilsk, Omsk, Irkutsk)
• NKA new listings (Metro,
X5, Auchan, Okey)
• LKA Gigant and
Bystronom development
• New LKA Yarche, Maria
Ra and some other start
working.
«-»
• Holiday LKA risks

6. Frequently met issues

MTX 5* and CNTR development
in traditional trade and ONTR channel
1. Terms: Cointreau – volume target, Metaxa – distribution target
2. Period: April-May.
3. Results – volume and distribution growth:
MTX +138 outlets (+30% volume)
CNTR +37% volume
4. Investment level – less than 15%
SIMPLICITY
(easy to remember and control,
not complicated)
TO REPEAT in Sept-Dec
before and during high season
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7. Forecast results FY (1819 vs 1718)

MTX 5* and CNTR development
in traditional trade and ONTR channel
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8. Best practice

QSS development
during bar catering sessions
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9. MTX 5* and CNTR development in traditional trade and ONTR channel

St-Remy French Cola promotion
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10. MTX 5* and CNTR development in traditional trade and ONTR channel

St-Remy French Cola promotion
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11. QSS development during bar catering sessions

Metaxa Core Militants YAROVOE Beach
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12. St-Remy French Cola promotion

Metaxa Core Militants YAROVOE Beach
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13. St-Remy French Cola promotion

Metaxa Core Militants YAROVOE Beach
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14. Metaxa Core Militants YAROVOE Beach

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15. Metaxa Core Militants YAROVOE Beach

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16. Metaxa Core Militants YAROVOE Beach

VIDEO MTX
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17. Metaxa Core Militants YAROVOE Beach

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18. Metaxa Core Militants YAROVOE Beach

SUMMARY
Siberia plans to increase depletions by 20%
Further DS3 development (regional partners)
YARCHE LKA contract
St-Remy, CNTR and MTX distribution and volumes development
Keep focus on QSS portfolio
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