Non-verbal messages of Disney cartoons. The Walt Disney Company Overview

1.

NON-VERBAL MESSAGES
OF DISNEY CARTOONS

2.

The Walt Disney Company Overview
The first
cartoon "Snow
White and the
Seven Dwarfs"
appeared in
1937.
Walt
Disney
Company
2 water
parks
11 Disney lands
1300 radio and
television channels
,broadcast in 53
languages

3.

AIM
• to distinguish pedagogical
messages of Disney cartoon
• how they encourage
traditionalvalues
• what goals they pursue

4.

Negative and positive ideas
60%
50%
40%
30%
20%
10%
0%
9%
26% 28% 29%
24%
22%
21%
20%
18%
15% 17%
13%
12%
45% 48%
43%
39% 40%
36%
34%
30% 32%
52%

5.

Negative and positive ideas
Combination of negative and positive
Positive ideas
“Chip and Dale”
(useful activity that sets
a positive example to
children +
people are depicted as
blatantly repulsive,
stupid, and bloodthirsty
barbarians - )
Negative ideas
• Close-knit families
• Clear difference
between good and
bad
• Supportive and
caring parents
26%
6
4%
1
70%
15

6. COMPARATIVE ANALYSIS OF DISNEY AND SOVIET ARTOONS

Disney cartoons
Soviet cartoons
“Gold Antelope”
“Dragon”
“Duck Tales”
“Brave”
“The Little
Mermaid”
“Aladdin”
“Gravity Falls”
“Frozen” “The
Little Mermaid”
“Foka-Jack of all trades”
“Ralf”
“Moana”
“Inside Out”
“Beauty and the
Beast”
“Mother for a little mammoth”
“Pocahontas”
“Ratatouille”
“Rapunzel”
“Goof Troop”
“The Jungle book”
“A Million in a Bag”
“Grief is not a trouble”
“Mowgli”
“Masha is not lazy anymore”
“The Painted Fox”
“The Scarlet Flower”
“The Frog-Princess”
“Leopold the Cat”

7.

Love to money
"Duck Tales”
"Gravity Falls“
Greed must be
treatedwith
tolerance or
evenpositively

8.

Love to money
"Gold Antelope"
"A Million in a Bag"
"Dragon"
Greed is insatiable and leads to death

9.

Depreciation of family values
"The Little Mermaid"
"Ratatouille"
"Aladdin"
"Beauty and The Beast" “Goof Troop”
Orphans
Negative portray of family

10.

Depreciation of family values
“Moana”
“Frozen”
“Brave”
“Rapunzel”
Negative portray of family

11.

Promotion of family values
"Grief is not a trouble" "Foka-Joka of all trades" "Mother for a little mammoth"
Positive portray of family

12.

Absence of self-control
“Masha is not lazy anymore”
"Inside out”
vs
The human is ruled by
primitive animal emotions
Absence of self-control
and will power is stupid

13.

Absence of self-control
"Mowgli”
“The Jungle Book"
"Masha is
no longer
lazy"
The image of a
slave consumer
"
vs

14.

Acceptability of evil
“Gravity Falls” “Rapunzel
“Zootopia”
“Aladdin” “Pocahontas”
gangsters,
predators
murderers
thieves invading
thieves
enemy
Danger and harm are notdangerous and harmful at all
gangsters,
murderers

15.

Evil is fought
"The Painted Fox"
The danger is dangerous
“Leopold the Cat” "The Frog-Princess"
Teaches a lesson
through kindness
The enemy is
defeated

16.

Female superiority over men
"Rapunzel”
“Beauty and
the Beast”
“Pocahontas”
“Ratatouille”
"Moana“
“Ralf”
“Brave”
“Frozen”

17.

Female superiority over men
“Scarlet Flower”
"The Frog-Princess"

18.

Conclusion
It is important to remember that any information is considered to be
educational for a child forming his outlook and behavior. That’s why it can
not be regarded as a kind of entertainment.
As the analysis showed, at first look Disney products seem to be professional
magic - a stunningly beautiful picture, wonderful songs, fascinating stories, etc.,
thanks to which the company has been winning sympathies around the world for
a long time.
However, from the point of view of its message and ideas, the stories of
Disney are often anti-pedagogical. They deliberately foster
misguided truth and form destructive behavioral models.

19.

Practical implementation.

20.

21.

Choose the right cartoons!