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The Story of the Corporation
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The Story of the CorporationBy Barieva Julia
Group PP/s-31.1o
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The original staff of theMcDonald's brothers hamburger
restaurant.
Ray Kroc took over a small scale
McD's and turned it into the global
phenomenon it is today
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The first McDonald's, Des Plaines,Illinois, 1955
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IndiaJapan
China
South
Africa
Romania
Moscow,
Russia
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1948: Speedee service1961: Golden Arches
Tubby chef Speedee was designed Inspired by the iconic architectural
by Richard and Maurice McDonald arches flanking each restaurant, Jim
in 1948 to help communicate their Schindler designed the first iteration
'Speedee Service System'
of the enduring Golden Arches logo
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The official McDonald's Corporation logo was designedby Heye & Partner GmbH in 2003
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Archy McDonald wasused as a mascot in
1962
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The original Ronald McDonaldvs.
Ronald McDonald today
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Thank you for yourattention!