Ready VAS solutions

1.

Ready VAS solutions
for Operator’s rapid revenue increase
July 2018

2.

About us
Unifun is a provider of high-class IT products in the field of telecommunications. Our VAS solutions make a significant positive
impact on revenues of mobile network operators in the shortest possible time.
KEY FACTS
years of experience
team of professionals
offices worldwide
launched projects
countries we work in
MNOs we work with

3.

Unifun structure
The biggest value of Unifun is our team of 160+ professionals with more than 5-7 years of experience in developing and carrying out
different kinds of VAS products for mobile operators, applying our knowledge for meeting business objectives.
KEY DEPARTMENTS
Sales
department
Product management
department
Marketing
department
Technical
department
R&D
department
Quality assurance
department

4.

Global presence
Our offices locations
Headquarters
Armenia
Rwanda
EMEA − Moldova
Cameroon
Tajikistan
APAC − Nepal
Cyprus
Turkey
Moldova
UAE
We are working
Nepal
Ukraine
We are starting
Russia
Uzbekistan
Our offices
India
China
Countries we operate in
Afghanistan
DR Congo
Iran
Mauritania
Peru
Tanzania
Zimbabwe
Myanmar
Armenia
Georgia
Ivory Coast
Moldova
Russia
Timor-Leste
Benin
Romania
Azerbaijan
Ghana
Jordan
Mozambique
Rwanda
Turkmenistan
Bulgaria
Saudi Arabia
Bahrain
Guinea
Kenya
Nepal
Senegal
Uganda
Cambodia
Sri Lanka
Belarus
Guinea-Bissau
Kyrgyzstan
Northern Cyprus
Sierra Leone
Ukraine
Congo
Cameroon
Haiti
Laos
Pakistan
Sudan
Uzbekistan
Kuwait
Chad
India
Liberia
Palestine
Tajikistan
Yemen
Mongolia

5.

We work with
MTN, Cameroon
MTN, Ghana
Moldcell, Moldova
Zain, Jordan
MTS, Belarus
Airtel, Rwanda
Viva, Bahrain
Orange, Jordan
MTN, Guinea
Beeline, Kyrgyzstan
Azercell, Azerbaijan
Zain, Sudan
MTS, Turkmenistan
Airtel, DRC
Tigo, Chad
Ncell, Nepal
MTN, Guinea-Bissau
Beeline, Armenia
Geocell, Georgia
Zain, Saudi Arabia
MTS, Russia
life:), Belarus
Tigo, Ghana
Smart, Cambodia
MTN, Liberia
Beeline, Uzbekistan
Ucell, Uzbekistan
SMART, Uganda
UMS, Uzbekistan
Vodafone, Ukraine
Tigo, Senegal
Dialog, Sri Lanka
MTN, Congo
Beeline, Tajikistan
Tcell, Tajikistan
SMART, Tanzania
Metfone, Cambodia
Vodacom, DRC
KKTCELL, Northern Cyprus
Unitel, Mongolia
MTN, Ivory Coast
Beeline, Georgia
velcom, Belarus
Expresso, Senegal
Natcom, Haiti
Nexttel, Cameroon
Ooredoo, Kuwait
Lifecell, Ukraine

6.

We work with
Chinguitel, Mauritania
Cellcard, Cambodia
MegaFon, Tajikistan
Rostelecom, Russia
RighTel, Iran
Moov, Ivory Coast
Sabafon, Yemen
Sudani, Sudan
Movitel, Mozambique
Babilon-M, Tajikistan
Mobicom, Mongolia
Yu Mobile, Kenya
Jawwal, Palestine
KOZ, Ivory Coast
Mauritel, Mauritania
O!, Kyrgyzstan
Unite, Moldova
Rcom, India
Ufone, Pakistan
Halotel, Tanzania
MegaCom, Kyrgyzstan
MCI, Iran
Unitel, Laos
NTC, Nepal
MPT, Myanmar
SMARTS, Russia
AWCC, Afghanistan
Etisalat, Afghanistan
Telecel, Zimbabwe
Wataniya, Palestine
Africell, Sierra Leone
Viettel Group
Telenor, Pakistan
Bitel, Peru
Zong, Pakistan
Moov, Benin
Umniah, Jordan
Telemor, Timor-Leste

7.

What makes Unifun special
1
We don’t sell concepts, we sell ready
products with real business cases
3
We provide a financial guarantee
on the profitability of products
5
We develop only profitable products:
income +10K USD from 1 mln subscr.
2
We offer products that are already
tested by the market
4
We apply the best practice to
enhance and improve our products
6
We give free of charge some of our
products to operators :)

8.

Business focus
Branded VAS products for mobile network operators are the main field of the Unifun’s activity. We do not have and we do not plan to run any
non-branded products.
High ROI and short time to market are our business focus!
The primary areas of our expertise are:
the voice traffic stimulation solutions − Beep Call, Dynamic Voice Mail+, Zero Call, Sim Credit, etc.;
the personalized marketing communications tools − Balance+, IVR Broadcaster, VASUP (ICB), Wrong IVR Advertising, etc.;
the branded content services − Voice Changer, FunBox, IVR Radio, USSD Dating, IVR Quiz Melomania, etc.
OUR VALUES
Custom-focused
Partnership
Innovations &
Integrity
Profitability &
Efficiency
Result oriented
Development

9.

Product portfolio: Operator services
Call Completion Services
Marketing & Loyalty
SIM-based solutions
Beep Call
USSD Balance+
VASUP (ICB)
SIM Credit
IVR Broadcaster
Live Screen
Missed Call Alert
Wrong IVR Advertising
Live Balance
Notify About Me
SMS Broadcaster
SIM Reminder
Call Collect
SMS Notification Server
STK/DSTK
Zero Call
Pre Call Advertising
OTA Platform
Dynamic Voice Mail+
Welcome Call
End of Call Notification+
WEBALERT
Gateways
SMS Gateway
USSD Gateway
Unifun TOP products
LBS
Where Are You?
Roaming
Welcome SMS
Bon Voyage SMS
Roaming Assistant

10.

Product portfolio: Content services
IVR Services
USSD Services
Other Platforms
Voice Changer
USSD Dating
Easy Step
FunBox
Entertainment USSD Portal
Voice SMS
IVR Radio
USSD Portal
Bulk SMS
IVR Quiz Melomania
Pocket Astrologer
Group SMS
Alibi
Entertainment IVR Portal
Meloring
Humor Club
SMS Services
Mobile Applications
SMS Subscriptions
3G Tester
SMS Subscription Quiz
Radio
Wrong SMS
Unifun TOP products

11.

Forecasted revenue
MAIN PRODUCTS BUSINESS CASES,
BASED ON 1 MILLION SUBSCRIBER BASE
Gross revenue per month in USD, from
Time to market
Beep Call
100 000
1 month
USSD Balance+
100 000
1 month
VASUP
135 000
2 months
SMS Notification Server
100 000
2 months
IVR Broadcaster
40 000
1 month
Voice Changer
15 000
1 month
FunBox
20 000
1 month
IVR Radio
15 000
1 month
USSD Dating
15 000
1 month
Value-added service

12.

Short description of our
main VAS products
We will be glad to send you the
complete description of our VAS
products on your request.

13. Operator services

Beep call ▪ USSD Balance+ ▪ VASUP
SMS Notification Server ▪ IVR Broadcaster

14.

Beep Call
Beep Call is an innovative call completion solution that monetizes failed call attempts of non balance Mobile Operator’s subscribers
by sending missed calls (beep calls) to the called party.
How it works
1. Subscriber A with no balance calls Subscriber B.
100 000 - 125 000 USD/month forecasted gross
revenue from each 1 million of Operator’s subscribers
2. The call is rejected due to no balance on Subscriber A account.
3. The Beep Call platform automatically detects all no balance call
attempts and sends a missed call to Subscriber B on behalf of A.
4. Subscriber B sees a missed call on his mobile phone’s screen and
calls Subscriber A back.
* Callbacks create NEW Revenue for Mobile Network Operator.
FAILED CALL
(NO BALANCE)
BEEP CALL
MISSED CALL
INCOMING CALL
REVENUE
CALLBACK
20 - 28% of Subscribers B make a call back to A within
30 minutes after receiving a beep call.
This service is launched in 31 and is at the launching stage in 15 MNOs.
Subscriber A
Subscriber B

15.

Beep Call − call flow
STEP 1
STEP 2
The connection is not held
Subscriber А tries to call Subscriber B
(Subscriber B is the same or other network’s
subscriber), the call is rejected due to
insufficient balance on Subscriber A account.
Black phone − Subscriber A
Subscriber B gets a “beep call”
Beep Call platform generates a “beep call”
to Subscriber B. Simultaneously, Subscriber A
receives an SMS notification, with information
that the missed call was delivered.
White phone − Subscriber B
STEP 3
Subscriber B calls A back
Subscriber B sees the missed call and calls
Subscriber A back. The callbacks traffic
generates additional revenue for Mobile
Network Operator.

16.

Commercial results & benefits
The key features of Beep Call:
The service is activated free of charge to all Operator’s subscribers.
To use the Beep Call service subscribers do not need to do anything but call.
“Beep call” is a call, generated by the Beep Call platform, with a duration of about 0.2 second, which appears as a missed call on the
mobile phone of Subscriber B.
To send beep calls only signaling communication is used and no real voice channels are required for this. There is no interconnection
expenses for Mobile Operator.
Revenue is generated by callbacks from Subscribers B to Subscribers A:
– on-net
– off-net
– international
Each 1 000 000 of Operator’s subscribers generate:
20 000 000
call attempts/month
20-28%
callbacks in 30 minutes
+100 000 USD
monthly revenue

17.

USSD Balance+
Balance+ allows to insert dynamically targeted and interactive USSD advertising messages (USSD tails) in the USSD balance check
service. The solution generates monthly up to 20 000 000 new advertising contacts for each million of Operator’s subscribers.
Balance+ USSD tails types:
Static USSD tails − response rate is about 0.5 - 1%
Interactive USSD tails − response rate is about 0.8 - 1.6%
The key advantages of Balance+:
1. Interactivity − allows Subscriber to order a service within the
same USSD session of balance check.
2. Targeting criteria settings − allow to broadcast advertising USSD
tails directly to the target audience.
3. Web interface − allows mobile operator staff in online mode to
manage advertising USSD tails campaigns, add targeting criteria,
check the statistics, etc.
*
Marked green is an example of an interactive USSD advertising
text inserted in the USSD balance check response message.
This service is launched in 21 and is at the launching stage in 17 MNOs.

18.

USSD Balance+ examples of use
Activation flow − interactive USSD tails
Balance: 9.50 USD
Internet bundles from 3
USD/month
Subscriber can order the promoted service within
the same USSD session of balance check. In order
to increase costumers loyalty, Balance+ supports
the double opt-in activation process.
Reply 1 to activate 1 GB internet
for 3 USD/month
Reply 1 to learn more
Reply 2 to activate 3 GB internet
for 4 USD/month
1
2
Your request is accepted!
Service will be activated after
receiving SMS confirmation.
USSD advertising tails demonstration
Balance 10.62 USD
Use Moldcell “Sim Credit”
service to recharge your
balance NOW.
Best entertainment
content:
1. Jokes
2. Horoscope
3. News
Dial *911# to learn more.
USSD
Static
USSD tails
Balance 0.02 USD
Balance 15 USD
SMS pack: 500 SMS/day
for 1 USD/day.
Dial *200# to activate.
OK
Close
Interactive
USSD tails
Answer
Close
Balance 8.25 USD
Get latest News on your
phone for 0.5 USD
per month.
Reply 1 to activate

19.

Balance+ targeting
The USSD tails advanced targeting option allows to display personalized advertising messages to the target audience at the moment when the subscriber is
most interested in the promoted product.
BALANCE+ DEFAULT TARGETING CRITERIA
Subscriber’s balance
Active services
Language criterion
Inactivity period
Current location
Tariff plan
Bundles balance
Time criterion
Blacklist
Whitelist
The Balance+ platform supports integration with any 3rd-party systems as CVM, CRM, ADM, EIR, in order to get additional targeting information.
Rotation settings − allow showing all suitable (targeted) USSD tails one by one in a round robin way. This option helps to diversify promotional information.
USSD tail priority − allows to set up the display of the tails with highest priority first. The priority option is used to offer the most profitable services in
the first place, thus increasing the commercial effect.
Message limit − allows to specify how many times each unique advertising message can be sent to Subscriber for the certain period of time (day, week, month).

20.

VASUP
VASUP is a mass communication solution for Mobile Network Operators based on the DSTK technology. It allows to broadcast targeted
advertising messages (teasers) to “sleep” phone displays and instantly activate services in 1-2 clicks.
Response rate is about 4 - 5%
The key advantages of VASUP:
Teaser broadcast, triggered by subscriber’s actions such as making a call,
closing a browser window, sending an SMS, etc.
Teaser broadcast, triggered by online events, received from other platforms.
Targeting, teaser customization depending on Subscriber’s active services,
balance, time and date, etc.
Interactivity allows to activate services during the communication process via
a simple YES/NO interface.
Easy integration via SMPP with SMSC.
Rapid penetration: Unifun uploads the VASUP applet on SIM cards via OTA.
This service is launched in 3 and is at the launching stage in 6 MNOs.

21.

VASUP examples of use
Promotional offers are sent when Subscribers are interested in them. Simplicity of activation increases the conversion rate by 50%.
VASUP interactive teasers are fully dynamic and can have different structure customized to each advertising campaign.
For the promotion of free services,
loyalty programs and bonuses, teasers
with 1 click can be used.
Activate accumulated bonuses
and get 100 minutes!
Press OK
CANCEL
OK
For the effective promotion of paid services,
increasing of ARPU, retention of subscribers,
teasers with 2 clicks can be used.
Most unexpected Guinness
records!
Press OK to continue!
CANCEL
OK
Service price is 0.05 USD/day.
Press OK to confirm your
order!
CANCEL
OK

22.

VASUP teasers demonstration
VASUP teasers are displayed perfectly on all types of mobile phones, and accompanied by a sound alert. The teaser is shown for 60-120 seconds and during
all this time the user can activate the proposed service. VASUP can execute different activation commands: Send SMS, Send USSD & Setup call.
Tariff plan
promotion
Entertainment IVR
service promotion
Voice/SMS/Internet
packages promotion
SIM APPLICATIONS
Ucell
NEW TP - Freestyle! Each month 295 minutes, 295 SMS, 295 MMS,
295 MB for Internet access!
OK to continue!
Cancel
OK
More that 100 RADIO
STATIONS from the whole
world on our NEW Mobile
Radio service for only
0.05 USD/day!
Press ACCEPT to continue
SMS package
promotion
11:07
Send more, pay
less! 300 SMS /
month for just 2
USD / month.
Press OK to
activate!
Tigo to Tigo daily bundle!
30 minutes, UNLIMITED SMS,
30MB internet data DAILY! All
these for only 0.8 USD/day!
Press OK to purchase this
package!
Info-teasers about
available discounts
open for you!
Discounts up to
70% from Beeline
partners on
mobile phones
and accessories!
Press OK to
continue!
OK
…
LG G2
Android OS
iPhone 6S
iOS
HTC Radar
Windows Phone OS
Nokia
130
Samsung
Metro 312

23.

SMS Notification Server
SMS Notification Server (SNS) allows to insert dynamically targeted advertising messages (SMS tails) in all SMS notifications sent by the
Operator's services. The solution generates up to 60 million new advertising contacts per month for 1 million of Operator’s subscribers.
Response rate is up to 1.5%
The key advantages of SMS Notification Server:
Loyalty − these advertisements are not treated by subscribers as SPAM,
because information is sent as a reply to the user’s action, it is not
initiated by Operator.
Today 10:58 AM
Your balance was refilled for 4 USD.
Current balance is 10 USD.
Unlimited calls within the network
for 3 USD/month.
Dial *123# to activate
Th, 7 Nov., 6:15 PM
Targeting − SMS tails are customized directly for the target audience,
thanks to the option of accurate targeting criteria settings, such as
Subscriber’s active services, balance, tariff plan, time and date, etc.
Web interface − allows mobile operator staff in online mode to manage
advertising SMS tails campaigns, check the statistics, etc.
SMS Gateway − Operator can redirect all SMS notifications traffic on the
SNS platform, and reduce load on SMSC.
This service is launched in 4 and is at the launching stage in 3 MNOs.
Your balance is 8.25 USD
Music non-stop! 3 days for free!
Dial *123# to learn more

24.

IVR Broadcaster
IVR Broadcaster is a powerful tool to perform automatic “hot calls”. The system allows to inform subscribers about Operator’s offers
and activate the service immediately during the call without breaking the connection.
Response rate is up to 10%
The key advantages of IVR Broadcaster:
Informativity − ability to transfer more information, comparing
to SMS or USSD channels.
Emotionality − ability to convey emotional information.
Credibility − voice informing increases subscribers' assurance in
value of promoted products.
Interactivity − allows Subscriber to order a service in 1 click
during the call.
Targeting − advertisements are broadcasted among the target
subscribers, who are potentially interested in the offer.
This service is launched in 17 and is at the launching stage in 4 MNOs.

25. Content services

Voice Changer ▪ FunBox
IVR Radio ▪ USSD Dating

26.

Voice Changer
Voice Changer is an innovative entertainment IVR service that allows subscribers of a mobile operator to make funny calls by
changing their voice into hilarious characters in online mode voice.
The service includes 11 amazing, high quality sound voices that make
each call totally unique. It covers a wide range of target audience,
subscribers between 15-40 years old.
180 000 USD forecasted yearly gross revenue for each
1 million of MNO’s subscribers. Penetration rate up to 2.5%
The key advantages of Voice Changer:
Accessibility − the service works on all phone models and does
not require any external applications.
Usability − navigation in the service is convenient and quick due
to the user-friendly, multilingual IVR menu.
Preliminary testing − subscribers can test in advance how the
changed voice will sound during the real call.
Automatic promotion − after the conversation, subscriber B
receives an SMS notification that he was called via Voice Changer.
*
THE AVAILABLE VOICES
Man
Woman
Child
Elf
Monster
Lizard
Beaver
Robot
Up to 30% of the subscribers, who have received a call via Voice
Changer, also start using the service in the next 2 days.
This service is launched in 15 MNOs.
Echo
Galactic Ranger
Iron Man

27.

FunBox
FunBox is an entertainment IVR portal where subscribers receive unlimited access to the mass-demand services with the most
interesting and constantly updated content.
Each service is provided on a subscription model: for a fixed daily fee
users have unlimited access to the service anytime, voice traffic is
free of charge.
The services presented in the portal
Dating:
a great place to meet like-minded people.
Player:
contains the latest songs and greatest hits.
Jokes:
contains the best jokes funny to tears.
* Other services can be added to the portal on the Operator’s request.
This service is launched in 17 and is at the launching stage in 5 MNOs.
270 000 USD forecasted yearly gross revenue for each
1 million of MNO’s subscribers. Penetration rate up to 5%

28.

IVR Radio
IVR Radio is a modern infotainment IVR service that allows its users to listen to online radio stations from the whole world. The
service works on all cell phone models, does not require the internet connection or any external applications.
The service includes around 100 international, regional & local radio
stations divided into the categories by genre. For quick and easy
access to favorite stations, subscribers can create their own playlist.
The radio stations categories
Music:
pop, rock, hip-hop, jazz, classic, etc.
Infotainment:
news, sports, humor, technology, etc.
For kids:
optional.
* The full list of radio stations that will be available in the service
is discussed and confirmed with MNO.
This service is launched in 21 and is at the launching stage in 11 MNOs.
180 000 USD forecasted yearly gross revenue for each
1 million of MNO’s subscribers. Penetration rate up to 3.5%

29.

USSD Dating
USSD Dating is an entertainment communication service that offers subscribers an opportunity to chat anonymously with interesting
people and find new friends.
The service is based on common USSD and SMS message delivery
technologies. Subscribers don’t pay for messages, because the service
is provided on a subscription model for a fixed daily fee.
Using the portal subscribers can
Create and edit their profiles.
Look for other users according to different criteria like gender,
age, reason for meeting, etc.
View profiles of other users.
Create and edit friend lists.
Chat with other users by sending messages to them.
Block the intrusive interlocutors by adding them to the blacklist.
* The communication ethics and profiles data accuracy are controlled
automatically and manually by moderators.
This service is launched in 10 and is at the launching stage in 3 MNOs.
180 000 USD forecasted yearly gross revenue for each
1 million of MNO’s subscribers. Penetration rate up to 4%

30.

Thank You!
George Karagheaur
Chief Executive Officer
george.karagheaur
[email protected]