Price

1. Price

ITM-1503R by Abdrazakov Magzhan , Iskakov
Adilzhan,
Habirov Tamerlan, Nursultanova Akerke

2. Internal factors

the company's goal to increase revenue
and remain in the market in the top

3. 4p

For example 4p may affect our prices differently
1) product - the quality is not always at the level, because it massmarket,
2) Price - if it is lower or higher than those of competitors, or discounts
3) Promotion - is advertising in social networks or on TV
4) Place- in the different regions will have different prices, such as in the
center can be more expensive than in other regions

4. Cost

Fix
Rent premises in the main carried
out in shopping malls
Variable
Wages paid to employees each
month, as well spending will be on
materials for products

5. External

our product is considered to be elastic, as if to raise the price
of our product buyers will switch to competitors' products .
our prices will always be dependent on any factors, since a
lot of competitors in the market.

6. Methods

Not income – not loss
We must always remain in the top of the market, create
new products, promote products wherever possible

7. Decision for final prices

1)different prices (place)
2) competitive prices (skimming)
3)assortiment (price line)
4)promotion (discounts)

8. Strategy

1)Market shimming price
2)Market penetration
3)Strategy of diff price