The psychology of advertising

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The psychology of advertising
Presented by Lyannaya Yana
Group PS-24

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The world of advertising

20. How do advertisements influence our choice?

1.Affective conditioning ( positive
association)

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2.Creating a specific lifestyle

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3.Leaving out bad information

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4.Making us familiar with a name of the
brand

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5. By using psychological
mechanisms of our perception,
attention, memory, etc.

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Advertisers use vulnerability
of a modern human to meet
their goals

26. Conclusion: The first step to solving a problem is realizing that there is one. So, next time you are making a choice while buying something whether it is a car, a sweater or just a chocolate bar think if YOU are the one making the decision not the commer

Conclusion:
The first step to solving a problem is realizing that there is
one. So, next time you are making a choice while buying
something whether it is a car, a sweater or just a chocolate
bar think if YOU are the one making the decision not the
commercial you watched last night.
 

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Thank you for your attention!
I hope you enjoyed the
presentation!