Innovation management Lecture 1. Introduction to innovation management
HELLO!
Course outline
Course structure
What is innovation? Think for 1 minute and give ur opinion
What is innovation?
INNOVATE OR DIE
Top 10 most innovative companies (BCG)
Systematic Inventive Thinking
SUBSTRACTION
TASK UNIFICATION
MULTIPLICATION
DIVISION
ATTRIBUTE DEPENDENCY
QUESTIONS?!
Suggestions to read
Workshops 1-2
Workshop 1
Workshop 2
1.06M
Category: managementmanagement

Innovation management. Introduction to innovation management

1. Innovation management Lecture 1. Introduction to innovation management

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Innovation management
Lecture 1. Introduction to innovation
management
Lecturer: Nurmanova Adiya

2. HELLO!

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HELLO!
BSc
IT management, IITU
Innovation
management Degree
Program, FH Campus Wien, Vienna.
MSc
Project and Enterprise
Management, University College
London
[email protected]

3. Course outline

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Course outline
Lecture 1-2. Introduction to
Innovation Management
Lecture 3. Innovation types
Lecture 8-9. How to overcome
barriers?
Lecture 10. Building creativity
Lecture 4. Innovation
management process models
Lecture 11-12. Leading
innovation
Lecture 5. Change
management
Lecture 13. Research and
development
Lecture 6. Change
management - Continued
Lecture 7. Barriers to
innovation
Lecture 14. Capturing value
from innovation
Lecture 15. Conclusions

4. Course structure

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Course structure
Assessment
Weekly
assignments - 30%
Final
presentation - 30%
Final
exam - 40%
Teaching methods
15
lectures, including group work and discussion.
The
details of the exercises will be explained in the class.

5. What is innovation? Think for 1 minute and give ur opinion

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What is innovation?
Think for 1 minute and give ur
opinion

6. What is innovation?

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What is innovation?
“Innovation is the key to continued success” (c) Ajay Banga,
CEO of MasterCard
“We innovate today to secure the future” (c) Sophie
Vandebroek, CTO, Xerox Innovation Group
Innovation – taking creative ideas and turning them into
useful products or work methods
NEW! USEFUL! SUPRISING!

7. INNOVATE OR DIE

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INNOVATE OR DIE
In The
Boston
Consulting Group’s
tenth annual global
survey of the state of
innovation: 79% of
respondents ranked
innovation as either
the top-most priority
or a top-three
priority at their
company in 2015.
SUCCESS = INNOVATION
“The world leaders in
innovation and creativity will
also be the world leaders in
everything else” Harold R.
McAlindon

8. Top 10 most innovative companies (BCG)

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Top 10 most innovative companies
(BCG)

9. Systematic Inventive Thinking

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Systematic Inventive Thinking
Jacob Goldenberg – Author
Usually: Problem ---> Solution
SIT: Problem <---> Solution
Agatha Christie, artists,
TEMPLATE = STRUCTURE + CREATIVITY = DNA = PATTERNS
5 PATTERNS: Subtraction/ Task unification/ Multiplication/
Division/ Attribute dependency

10. SUBSTRACTION

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SUBSTRACTION
The elimination of a core component
An exercise bicycle
A package of powdered soup
A contact lens
A child’s highchair

11. TASK UNIFICATION

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TASK UNIFICATION
Where a component of a product has
been assigned an additional job
Thomas
Edison
WATER
PUMP FRONT GATE

12. MULTIPLICATION

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Gillette
multiplied the
razor blade of a straight
edge razor to create the
Trac II Twin-Blade
Shaving System.
The
MULTIPLICATION
Many innovative products have taken
a component and copied it but
changed the component in some
counterintuitive way.
copied component is
different in its location
and function.

13. DIVISION

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DIVISION
Where you take a component or the
product itself and divide it along
some physical or functional line and
then rearrange it back into the
product.
1.
First is functionally where
you rearrange along some
functional role.
2.
Physical division
3.
Preserving. That means you
divide the product into
smaller versions of itself.

14. ATTRIBUTE DEPENDENCY

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ATTRIBUTE
DEPENDENCY
Where a product has a
correlation between two attributes of
the product and its environment.
• A traffic stop light.
• A alarm clock gradually gets louder
• Transition sunglasses gets darker as it
gets brighter outside.
• Happy hour.

15. QUESTIONS?!

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QUESTIONS?!

16. Suggestions to read

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Suggestions to read
https://www.bcgperspectives.com/ - BCG Perspectives
http://www.forbes.com/sites/gregsatell/2013/03/07/how-tomanage-innovation-2/#4875174633d9 - Forbes.com
http://www.innovationmanagement.se/2015/12/21/gettingfrom-ideas-to-products/
SIT in practice

17. Workshops 1-2

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Workshops 1-2
Workshop 1.
Provide your own examples of SIT for each method.
Workshop 2.
Innovate your product.You will be given a simple standard product. By u
sing SIT try to innovate this product and present to your group mates.
Week 1 Assignments.
Essay. In your opinion, what constitutes success of innovation, OR what
are the secret ingredients of innovation? DEADLINE: 2 February, 00:00.
MAX 300 words
SUBMISSION TITLE: NAME-SURNAME-ESSAY 1

18. Workshop 1

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Workshop 1
Subtraction
Task unification
Multiplication
Division
Attribute dependency

19. Workshop 2

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Workshop 2
1.
Box
1.
Clothes
2.
Pen
2.
Fork
3.
Plate
3.
Lamp
4.
Watch
4.
Bag
5.
Boot
5.
Photo frame
6.
Pillow
6.
Chair
7.
Door
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