Customers Personas

1. Customers Personas

Mahmoud Afify

2.

Why we need Customers Personas
• As you can see already that our customers have
different personality and want different needs
• If you know what your customer needs, you can create
things to help them reach their goals & dreams faster
• So Personas are: Semi-fictional representations of your
ideal customer based on real data about customer
demographics, behaviors, motivations, and goals
• The best way to create customers personas is to make
meetings with our current customers and understand
them

3.

Steps Needed
Meetings with Current Customers
Meetings Interpretations & create different personas
Create Content suitable for each customer persona
Send Automatically content for each customer
based on that they personally need

4.

Steps Needed
Just Imagine that after these steps that every Customer we have
will see the information that he/she exactly needs to attract them
to our programs and make them customers as fast as we can,
how much can we grow!
• For example, if I am student and want to go to India, I will
automatically receive content about GC opportunities in
India, and when I get Matched I will automatically receive
how to make Visa for India.
• If the EP trust information from parents, he/she will receive
automatically content from parents of previous EPs, if he trust
Professors he will receive content about different professors
talking about AIESEC and its impact

5.

Interview Questions
1.
What is your current role?
“Student, Graduate, Accountant, Teacher …”
2.
Which University you are from? And which faculty?
“Electrical Engineering in Moscow State University,…”
3.
If he/she is working, What company you work at? And in which Field?
“SberBank “Banking”, Airbnb “Tourism” , .…)
4.
What are you biggest challenges in life?
“Try to write the answers in Separate Points to be easier to understand, for example, “Low
English Skills, No Money, …..”
5.
6.
What is the job you want to have in the next two years?
What skills & knowledge you need to learn to reach this job?
“Try to write the answers in Separate Points to be easier to understand”

6.

Interview Questions
1.
How do you usually learn about new information for a job?
“Friends, Linkedin, Newspapers,…..”
2.
What publications do you read?
“Newspaper, Which TV Channel, Which Magazines, …..”
3.
4.
What Social Media do you usually use? Put them in order.
“1. VK then 2. Instagram, 3. Facebook,…..)
What are the sources of Information that you trust? Put them in order.
“1. My parents, 2. My Friends, 3. My professors,…..”

7.

Interview Questions
1.
2.
Why you decided to go for the internship with AIESEC?
About your internship with AIESEC, what were your personal & professional gains
“learning” from it?
“Try to write the answers in Separate Points to be easier to understand (self-understanding,
empowering others, risk-taking) ”
3.
About your internship, what were your personal pains “Challenges”?
“Try to write the answers in Separate Points to be easier to understand (misunderstanding other
culture, solved some problems or etc.)”
4.
What about world issues you learned during the internship? Do you think if it
made a contribution to their solution?
5.
It helps you experience an internship now? “Try to write the answers in Separate Points to
be easier to understand ”
6.
7.
8.
Do you want to take another internship with AIESEC or not? Why?
Would you recommend other people to take internship with AIESEC or not? Why?
Do you have any materials from your internship? If yes can you share it with me?
“It can be blogs he write, pictures or videos he took,….”
9.
How do you prefer to interact with AIESEC?
“By Email, on VK, By Mobile, Face to Face, None”

8.

What I need to do?
• Contact your Returnees from GC & GT for the past two years,
it is better to contact them on VK or mobile
• Schedule meeting with them, can be physical meeting or
online meeting “You need to do meetings with 10 Customers”
• Make your TLs and some TMs to do some of these meetings,
they will really like to hear from Customers and see the impact
• Do the meeting and ask the customer these questions in this
Presentation. You can add questions if you want.
• Send the outputs of each meeting once you do it to Memo
MCVP oGX Innovation [email protected]
• DL for these meetings is 15th of March