Trademark

1. Trademark

2. What is a trademark?

A trademark is a sign capable of distinguishing
the goods or services of one enterprise from
those of other enterprises. Trademarks are
protected by intellectual property rights.

3. How can I protect my trademark?

Trademark protection can be obtained through
registration, which consists of:
a) filing an application for registration to the
national/regional trademark office
b) paying the required fees
There is also a Madrid system*

4. The International Trademark Registration Process

5. How long does trademark protection lasts?

The term of trademark registration can vary, but is usually ten
years. It can be renewed indefinitely on payment of additional
fees. Trademark rights are private rights and protection is
enforced through court orders.
Considering our Civil Code, we can see that it is ten years too:
Статья 1491. Срок действия исключительного права на товарный знак
1. Исключительное право на товарный знак действует в течение десяти
лет с даты подачи заявки на государственную регистрацию товарного
знака в федеральный орган исполнительной власти по
интеллектуальной собственности либо в случае регистрации
товарного знака по выделенной заявке с даты подачи
первоначальной заявки.

6. What kinds of trademark can be registered?

• A word or a combination of words, letters, and numerals can
perfectly constitute a trademark.
• Drawings, symbols, three-dimensional features such as the
shape and packaging of goods, non-visible signs such as
sounds or fragrances, or color shades used as distinguishing
features

7. Similar/identical trademarks (cases)

Aston v Harlee Manufacturing Co. (1960) is a
significant legal decision involving Australian
trademark law. It involved separate businesses
which both sought to use the Tastee Freez
name in Australia.
Shell Co. of Australia Ltd. v. Rohm and Haas Co.
The Seven Up Co. v. O.T. Ltd.