Staff Survey results
The survey
Caution
What is your favourite store for shopping?
What is the main reason for you to choose this store concept?
What is the most important for you when you go to that store?
Now, speaking about Auchan, choose 3 words that would best describe the care we could show to customers
Choose 3 words that would describe the care we could show to our colleague
To your mind, what is the level of quality of care to customers / employees today at Auchan China
Comparison between customer and employee perception of care
Finally, what is your favourite option to name the project?
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Staff Survey results Employee and Customer Care Programme. CXB HUB для AUCHAN CHINA

1. Staff Survey results

Employee and Customer Care Programme

2. The survey

• The survey has been run from … to …
• N persons answered
• Stores (make a simple list of the stores who answered)
• Here place diagrams representing who are the respondents
1.
2.
3.
4.
5.
Per gender
Per age
Per position
Per facing or not the customer
Per time in the company
Split per gender
Man
406
Women
1119
• To do the diagrams, you need per topic to
• Select the categories and look at the total number of each category (with filter
command it comes automatically)
• Put the total number in a specific simple table
• Insert a diagram based on your total sum little table
• See example in the excel file (Resp)
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CXB HUB for AUCHAN CHINA
2

3. Caution

• Please keep on a separate sheet or several separate sheets all the
tables with your calculations and according diagrams
• Because if we want to do modifications or change the form of a
diagram, we would have to do everything again if the customised
tables are lost
28/08/2018
CXB HUB for AUCHAN CHINA
Split per gender
Man
406
Women
1119
3

4. What is your favourite store for shopping?

• Look all the different names
• Group them (auchan should be only one pack)
• Put in a table the number of respondents for each
• Prepare a diagram with the top 10 only
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CXB HUB for AUCHAN CHINA
4

5. What is the main reason for you to choose this store concept?

• First exclude all the Auchan answers
• List the numbers for the top 10 reasons
• Do a diagram
• Then do the same for Auchan only
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CXB HUB for AUCHAN CHINA
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6. What is the most important for you when you go to that store?

Out of the 860 people having answered to question 2 “what is your favorite store” + not naming
Auchan, TaoBao nor Sunart
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CXB HUB for AUCHAN CHINA
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7. Now, speaking about Auchan, choose 3 words that would best describe the care we could show to customers

• Unfortunately here, as far as I can see, the automatic results are not easy because we get lists of 3
• You need to do a manual preparation first to prepare your table per word (each person could tick
one of the word only once so it should be feasible to count how many times a word has been
mentioned
• Ex Filter the answers when “Be always helpful” is selected in position 1, 2 or 3
• Put it in your table
• Do it for all the propositions
• Prepare the diagram
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CXB HUB for AUCHAN CHINA
7

8. Choose 3 words that would describe the care we could show to our colleague

• Same as before
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CXB HUB for AUCHAN CHINA
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9. To your mind, what is the level of quality of care to customers / employees today at Auchan China

• xxxx
To your mind, what is the level of quality of care
to employees today at Auchan China?
1
Average 6.9
2
3
4
5
6
7
8
9
10
0
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CXB HUB for AUCHAN CHINA
50
100
150
200
250
9

10. Comparison between customer and employee perception of care

• xxx
Comparison between customer and employee
engagement in care
60%
50%
40%
30%
20%
10%
0%
Very positive
Very negative
about customer about customer
care
care
28/08/2018
CXB HUB for AUCHAN CHINA
Very positive
Very negative
about employee about employee
care
care
10

11. Finally, what is your favourite option to name the project?

• For the suggestions of the list, prepare your table with the number of votes per project title
• Prepare an additional table with the names the respondents have added, and see if some of them
have been suggested by several people. In that case do a diagram. If only unique response, simply
write the list of suggestions with no diagram (and translation in English if you can)
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CXB HUB for AUCHAN CHINA
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